In addition to the traditional rights business, e.g. acquiring titles for translation, licensing audio book adaptations, etc., the business conducted at the Frankfurt Book Fair is also increasingly focused on maximising the crossmedia value of content, projects and book characters – and licensing brands for publishing products.

With a programme geared toward anyone involved in the merchandising and licensing business from publishing houses, licensing agencies and media production companies, we were is specifically addressing the growing number of trade visitors from this branch of the business. With its first Licensing & Merchandising Day on the Friday of the Book Fair, we actively brought together the book and licensing industries for the first time.