The St. Gallen Publishing Management Course – developed by the University of St. Gallen’s MCM Institute and the Frankfurt Academy – provided the in-depth expert knowledge and tools required to lead publishers and media companies successfully into the future.
“I found the combination of academic perspectives and pragmatic approach during the course extremely interesting and very useful. The group spanned four continents and all branches of the industry from children’s publishing to educational, academic, trade and consulting services. I have had a professional career for 25 years and I can truly say that this was the best course I have ever attended. I came away inspired and filled with new ideas, tools, and techniques that can be used to improve innovation and creativity, and lead organizations through change.”
"How should you price your books? Is self-publishing a threat or an opportunity? How can you compete in today’s market that is dominated by giants like Amazon and start-ups that are digitalizing your “authentic” paper books? How can your book stand out to attract picky customers, who are kept busy with the glamour of motion and image? What is unique about books? Are books about ideology, entertainment or education? What is the future of book? Do these questions have different answers in Iran, Germany, China or elsewhere? If you are eager to know how academics, successful managers and experts think about these questions, I strongly suggest you attend this course."
Decision-makers of the global publishing industry: