P.T Rajashekharan is CEO and founder of Focus Medica

Explaining what motivated him to expand the publishing house’s activities beyond this, Rajasekharan says, "As a student and later as a teacher of science, I felt impatient with words and found that concepts are best understood with the help of illustrations. Then it occurred to me that animation, everyone's pet tool for entertainment, could fill the void. Nearly a decade after this crazy idea struck me I believe I have proved that this is the future of scientific publishing."

Focus Medica has so far brought out 58 multimedia discs featuring high-end interactive animation that examine various diseases and medical conditions. The company ensures that the highest standards of accuracy are met by having the content, animation and visualizations reviewed and edited by international medical experts.

Focus Medica’s products have found their way to schools and to medical and nursing colleges across the globe.

Focus Medica’s products have found their way to schools and to medical and nursing colleges across the globe, and are even used by pharmaceutical companies to train their field staff. The company distributes its products in North and South America, the Far East and the Middle East, and have recently signed up with the British company 123doc Education Library to provide libraries online access to all their titles.

Having created an enviable reputation in the medical and health fraternities, Mr. Rajashekaran is determined that his companies continue to press forward. His vision is to create an animated data bank of every aspect of human anatomy and physiology, an animated CD or DVD on every disease that affects more than 2 percent of the human population, and to reach a milestone of 500 animated titles by 2012.