Seeking content creators:

Win a stand at the Frankfurter Buchmesse with the Wildcard

For the third year in a row, the Frankfurter Buchmesse is awarding its Wildcard. Provide convincing answers to three questions regarding your exhibition concept to win the grand prize: an 8-sqm-stand at the world’s largest fair for content. In addition to traditional publishers, all producers of creative content are encouraged to participate: illustrators, game developers, corporate publishers, vloggers, bloggers, photographers and many others.

Interested in winning a stand at the Frankfurter Buchmesse?

Then register and submit your application here by 31 May 2017!
All participants must answer the following three questions:

  • Why does the fair need you as a new exhibitor?
  • How would you publicise your participation in advance of the fair?
  • How would your booth stand out?

Here is what the winners of the last two Wildcards had to say:

“Winning the Wildcard was a milestone in our company’s brief history. I’d even venture to say that things never would have moved forward as quickly without the attention it brought us: Just a few months later we were taken over by Ullstein Buchverlage GmbH”, reports Felix Plötz of Plötz & Betzholz Verlag.

“The Wildcard was a great opportunity to call attention to our multimedia textbook (mBook). Moreover, with the ‘Edu Couch’ we were able to create a space for the topic of digital education, helping inspire new ideas”, says Benjamin Heinz, CMO of the Institut für digitales Lernen (Institute for Digital Learning).

Contact person WILDCARD 2017
Frank Krings
Frankfurter Buchmesse
Frank Krings
t: +49 (0) 69 2102107
f: +49 (0) 69 2102 46107
Personal data


Terms & conditions

As a part of the Frankfurter Buchmesse sweepstakes, the participants can win an 8-sqm stand package (incl. an 8-sqm row stand, environment and energy surcharge, marketing fee, Furniture & Light package M, 10 trade visitor tickets). All companies who have not yet exhibited at the Frankfurter Buchmesse may apply. Companies that are affiliated in any form to a company that is exhibiting or has already exhibited at the Frankfurter Buchmesse are excluded from participation. The sweepstakes participation deadline is 31 May 2017. You can participate through our website:

The winner will be chosen by a jury of the Frankfurter Buchmesse GmbH during June 2017 and notified about their win by e-mail. After the notification, the Frankfurter Buchmesse GmbH will send the winner all relevant documents needed to participate at the Frankfurter Buchmesse. The winning entries are not transferable. You can find further information and conditions of participation at

By participating, participants confirm that they hold all rights to the submitted/posted text/image, or that they have permission to submit/post it for the contest. Where third-party rights exist, participants confirm that they have been granted all rights to participate in this contest and, if necessary, can provide written confirmation thereof. The use of someone else’s images/texts from the Internet is thus not permitted without the prior consent of the copyright holders.

Any recourse to courts of law is excluded.
* required fields