New: the weiss'raum

So it's no surprise that thirty per cent of products exhibited at the Frankfurt Book Fair are digital already.

Today, online marketing and electronic products belong to the daily routine of most exhibitors.

In any case it was worth visiting the special exhibition areas dealing with digitisation.

The weiss'raum was situated in hall 4.0, covering a total area of 700 square metres. Every day different topics were featured. It was an interactive meeting place for everyone who is professionally involved in media production. Here, topics, trends as well as technological and strategic developments of media production were presented and communicated.

More offers concerning digitisation

As there are:

Issues surrounding new careers and new strategies in the digitisation process are the focus of these centres. Questions will be examined along the entire production, sales and marketing chain, from author to reader, from production to Web 2.0.

What will the bookshop of the future look like? In the age of Web 2.0 and print-on-demand, do authors actually still need publishing companies? Will conventional libraries die out? In short: what does the future have in store for us?

Programme 2009

The Calendar of Events featured 127 events on the topic digitisation.