HOW TO FIND THE RIGHT CUSTOMERS FOR A GOOD PRODUCT

Werbeaktion Verlag 141009 Mj 0003.jpg


You can easily attract a lot of attention as a first-time exhibitor, and successful and creative marketing doesn’t have to be expensive. We’ll be happy to help you get noticed by the public and press.

OUR SUGGESTIONS AND OFFERS FOR YOU:

In addition to the usual advertising materials, we also recommend taking advantage of the opportunities offered by the Book Fair to achieve maximum impact. This way you’ll be sure to make the most of your participation in the fair.

We’ve compiled some further information for you here:

  • Attract attention
    Whether voucher booklet for booksellers or Book Fair tours – there are so many possibilities! You’ll find a compendium of tips for marketing and networking at the fair .

  • Place ads
    Print, online, or directly on the exhibition grounds? You’ll find all advertising options at advertisting&pr.

  • Want to make an even bigger impression? Book a slot for one our stages and take advantage of the opportunity to present your business.

  • Find venues
    Plan an after-work event for your special customers. Contact us to learn out about suitable venues an.

  • Take advantage of the presence of journalists
    List your events in the Calendar of Events and also invite journalists to attend them – some 9,500 journalists and bloggers are on the exhibition grounds every year.

  • Present entertaining images
    Thousands of journalists and bloggers are out and about with their cameras at the Book Fair. Call attention to yourself with whimsical campaigns and an unusual stand design.

  • Expand your reach!
    The entire Book Fair gets tremendous attention on social networks. Feel free to link your topics to our channels, and participate in the action before, during and after the fair. For more information, go to the Social Media Newsroom.

THE THREE PILLARS OF SUCCESS-
FUL PARTICIPATION AT THE FAIR

The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas.

Get more information:




Good marketing spreads wide: The ORBANISM AWARD for viral marketing ideas was founded by networker Leander Wattig. He and the Frankfurt Book Fair are looking for successful publishing campaigns.
More information on the ORBANISM AWARD



Our social media channels reach a lot of people: on Facebook and Twitter alone we are viewed by more than 62.000. Use #fbm17 to become part of the success!