How you can shine with your fair stand

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Interesting and attention-grabbing stands are aplenty at Frankfurter Buchmesse. Reason enough as a first-time exhibitor to look for inspiration and be creative. This way you can present your offer in the best light and increase the number of visitors to your stand.
Because: Your stand is the best advertising!

A small checklist for your stand:

The ideal preparation for your stand begins with thinking about its design. Who is your target audience and what are the most important topics, products and authors? Once you’ve answered those questions, this little checklist can help you with the preparation and set-up of your stand.

  • Highlights
    What products, books and topics are you particularly proud of, and which are strong sellers? Place your most important books, products and topics front stage and centre.

  • Creative ideas
    How would you like to present your products? Try to combine originality and aesthetics to make an especially positive impression and make your stand design stand out from the crowd with creative ideas.

  • Create visibility
    Are your products easily visible and accessible to the public? From a readable typography and signage to the height placement for exhibiting your products – the right presentation really makes a difference. Remember that visitors to the Book Fair are exposed to lots of stimuli over the course of the day, and are happy when they can easily filter out what’s interesting to them.

  • Stand out!
    Develop a creative idea so your stand will make its mark! Whether you go for an unusual colour concept, far-out gadgets or catchy slogans and catchwords – your fantasy here has free rein.

  • Get talking
    Create a space for meetings and conversations at your stand! A counter, a chill-out corner or a stylish seating spot – your stand will be a place that invites people to hang out.

  • Refresh your guests! Refreshed guests are happier guests! Be sure to offer at least water, and maybe even other refreshing drinks, fruit or small snacks.

  • Stay connected!
    Do you need WiFi? Order it here.

  • Less stress
    Be sure to plan for the delivery of material to the Fair on time. This will reduce your stress in the end. Ideally, you should plan in concrete days for prepping.

  • Hospitality
    Treat your stand like you would a shop, a restaurant or your own home: good and friendly hosts receive more guests and often are remembered well. And next year you can look forward to welcoming back some regular clients.

The three pillars for your success at the fair

The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas.

Get more information:

Little Stands, pretty stands

A selection of memorable presentation ideas.

Instead of wallpaper: This exhibitor showed that you can create an
astonishing reading atmosphere with nothing but a lot of barrier tape.
Not just for fans of DIY!

It doesn’t always have to be the whole shebang – individual titles can also
be presented in a striking way.

A convincing concept: The "Book Cover Clinic" cures book covers in a
suitable setting. A real crowd-pleaser!