The 2nd edition of this 10 days-executive training programme will take place in Singapore and Frankfurt.
The St. Gallen Publishing Management Course – organised by the University of St. Gallen’s MCM Institute, the St.Gallen Institute of Management in Asia and the Frankfurt Book Fair – provides in-depth expert knowledge and tools required to lead publishers and media companies successfully into the future.
See the programme here.
Download the detailed programme
"How should you price your books? Is self-publishing a threat or an opportunity? How can you compete in today’s market that is dominated by giants like Amazon and start-ups that are digitalizing your “authentic” paper books? How can your book stand out to attract picky customers, who are kept busy with the glamour of motion and image? What is unique about books? Are books about ideology, entertainment or education? What is the future of book? Do these questions have different answers in Iran, Germany, China or elsewhere? If you are eager to know how academics, successful managers and experts think about these questions, I strongly suggest you attend this course."
Henrik Kenneth Nielsen
Schilling A/S, DK
"I found the combination of academic perspectives and pragmatic approach during the course extremely interesting and very useful. The group spanned four continents and all branches of the industry from children’s publishing to educational, academic, trade and consulting services. I have had a professional career for 25 years and I can truly say that this was the best course I have ever attended. I came away inspired and filled with new ideas, tools, and techniques that can be used to improve innovation and creativity, and lead organizations through change."
Sydney University Press, AU
"Leadership, innovation, creativity and entrepreneurship were the overarching themes of the St. Gallen International Publishing Management Course 2013. The sessions combined theory and practice, and were run by internationally renowned academics from the fields of media studies, management and economics, all of whom consult and work closely with various industries. It was undoubtedly the most stimulating and practical publishing course I have ever attended."
Business Manager, NOOK Press, US
"I haven’t been in school for nearly a decade and I loved sitting down to learn about the latest research and trends in topics ranging from the role of consumer research in publishing innovation, cross media and cross platform strategies, the cultural frameworks of the current challenges confronting the book industry, and managing cultural innovation. Our professors not only came from illustrious academic backgrounds but had also worked as consultants to a wide range of Fortune 500 companies. They had seen how to apply their theories to real work environments in practical, useful ways."
The number of participants is limited, ensuring a programme tailored specifically to the needs of the participants.
The speakers’ expert knowledge comes just as much into play as the exchange amongst participants. Everyone is there to learn from each other.
You will be exposed to pioneering knowledge from a wide range of market perspectives and based on in-depth research results.
10 days in all to dive deep into the most exciting areas of change in publishing and media.
Build your international network of publishing, media and management experts from the trade and academia.