THE ARTS+: Launch of the First International Marketplace for the Business

First International Marketplace for the Business of Creativity starts in October

• THE ARTS+ Conference focuses on the benefits of digital technologies for art and culture and discusses intellectual property issues

• Speakers include: Julia Stoschek (art collector), Jeff Jarvis (What Would Google Do?),
Bas Korsten (The Next Rembrandt), Carlo Ratti (MIT) and Joachim Sauter (media artist)

• On 2,000 sq m, THE ARTS+ Fair makes innovations tangible and brings together
enterprises from the international culture and tech scene

• THE ARTS+ is a partnership between media entrepreneur Christiane zu Salm
and the Frankfurt Book Fair.

• Super-Early-Bird tickets with 50% discount until 31 July

Will art undergo similar disruptions as music, print and film in the digital age? Will art ownership become a phenomenon of the sharing economy? What is the role of crypto-currencies and cloud-based data storage? Who can benefit from these technologies? Will designers and virtual reality programmers be the architects of tomorrow? Or smartphone owners the new film producers?
The new developments in the cultural market may still be in their infancy, but signs of the digital revolution can be seen at all levels of the international cultural economy. Now, this sector is about to get its own marketplace – a conference and five-day fair from 19 to 23 October where participants will discuss new business models and synergies between the arts and technology. THE ARTS+ is a partnership between media entrepreneur Christiane zu Salm and the Frankfurt Book Fair.
“The kind of disruptions that affected the music, film and publishing industries are now reaching the art market and other cultural sectors,” says zu Salm. “In almost all areas of creativity there is a need to renegotiate intellectual property. This brings uncertainty but also exciting business opportunities which can benefit even established players.” Zu Salm, who is also an art collector, has spent many years investing in innovative business models for the media industry. She says, “It’s about time that the international creative economy has a marketplace of its own; a place where all the questions related to the business of creativity can be discussed. The Frankfurt Book Fair is the ideal partner for me in this, since it is one of the biggest trading places for content in the world, and one of Europe’s most important cultural events.”
“THE ARTS+ will have more than 2,000 sq m of exhibition space to make this subject matter tangible,” adds Holger Volland, Vice President of the Frankfurt Book Fair. “Visitors to the area can experience virtual reality or 3-D art; they can visit the Museums Hub or the Creative Hub, and learn more about digital platform providers. Over the five days there will also be workshops, labs and presentations. We are especially proud of the high-profile line-up for our conference, when we’ll discuss important topics such as intellectual property, and examine the specific applications of digital technology in art. We’re looking forward to contributions by the renowned collector of media art, Julia Stoschek, and by Bas Korsten, the creative director behind ‘The Next Rembrandt’, as well as keynote speeches by bestselling author and web futurist, Jeff Jarvis, and star architect and MIT professor, Carlo Ratti. There will also be lectures by the multiple award-winning media artist Joachim Sauter, and by Robert Norton, the former CEO of Saatchi Online who now uses blockchain technology to certify artworks at his start-up in California.”

Each year, along with its 270,000 visitors, the Frankfurt Book Fair welcomes around 10,000 rights traders from the film, games, online and publishing industries. The positioning of THE ARTS+ alongside the Book Fair promises a cross-medial roll out.
Super-Early-Bird Tickets (50% discount) are available till 31 July. The ticket covers participation in the conference on 19 October, as well as access to THE ARTS+ fair and the Frankfurt Book Fair. THE ARTS+ Conference Pass includes additional entry to the Frankfurt Book Fair’s exclusive Business Club, an invitation to the VIP reception and the opening ceremony of the Book Fair on 18 October, and a guided tour of THE ARTS+ exhibition area. http://theartsplus.com/tickets/

THE ARTS+ is a trade fair, conference and meeting place for the cultural and creative industries. It will take place for the first time from 19 to 23 October 2016, during the Frankfurt Book Fair. Its purpose is to exploit the potential of digitisation for the creative economy, and to develop new business deals. Alongside a great diversity of exhibitors, an array of international artists, opinion leaders and industry experts will showcase activities in sectors such as museums and galleries, architecture and design and brands and agencies, as well as activities by service providers and developers. The topics of THE ARTS+ will be analysed in lectures, discussions and workshops, under the slogan “The 4th Industrial Revolution”. In a word, THE ARTS+ reviews the business of creativity.

THE ARTS+ Conference is the content-rich, dazzling kick-off event on 19 October. It will focus on new business potential for the creative and cultural industries fuelled by the latest digital technologies, including 3D printing, artificial intelligence and augmented and virtual reality. Distinguished speakers will include international artists, architects, museum curators and directors, copyright specialists, IP lawyers, industry experts and pioneers from tech start-ups and certification providers. They will discuss the scope for new business at the intersection of art and technology. While highlighting cases of best-practice in their respective sectors, they will also drive forward the discussion of creative rights and intellectual property in the cultural sphere. In particular, the keynotes, presentations, art performances and panel discussions will address:

// New value chains in creative production and distribution
// Impacts of certification and new payment technologies
// Intellectual property and cloud-based data storage
// Digital strategies for museums and other cultural institutions
// Artistic expression in the (post-)digital age

Press contact
Markus Gogolin
Head of Marketing & Communications Germany
t +49 (0) 69 21 02-187
m +49 (0) 172 3169 685
f +49 (0) 69 21 02-275
e press@theartsplus.com
Marthe Lisson
Marketing & PR Manager THE ARTS+

t +49 (0) 69 2102-109

f +49 (0) 69 2102-46177

e press@theartsplus.com





www.theartsplus.com

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