Publishers’ Pitch launched at gamescom 2016

Five publishers present book projects with games-appeal

Book publishers and the games industry want to do more business together. The Frankfurt Book Fair (19 to 23 October 2016) and gamescom, Europe's leading B2B entertainment trade fair (17 to 21 August 2016), have therefore jointly initiated the Publishers’ Pitch as part of the “gamescom license day”, on Wednesday 17 August. Five companies from the publishing world will present their projects and ideas to leading representatives of the international games industry. As many as 100 developers, producers and licensing experts are expected to attend the Publishers’ Pitch.

Publishers Aufbau, Carlsen and Droemer Knaur, as well as the British education platform The Flitwits Ltd. and Belgium’s Mediatoon agency all managed to convince the organisers with their projects, and will now present their titles with games potential at the event in Cologne. The topics range from the history of the Knights Templar and a dystopian story about Hamburg in 2084, to a manga-style graphic novel and some imaginative learning activities for children.

Press event

The participating publishers and representatives of the Frankfurt Book Fair will be available for interviews and photos at 1.00 pm on 17 August, at the Retro Gaming stand (Hall 10.2 – Stand A20 A21 B20).

gamescom congress: A bridge between highbrow culture and innovation

Know-how from the literature sector also provides the focus for the panel discussion, “A new Stage: Virtual reality meets highbrow culture” at the gamescom congress accompanying the trade fair (Thursday, 18 August). In a talk with the artistic director of the Berliner Festspiele, Dr Thomas Oberender, virtual reality expert Thomas Bedenk (Exozet), and Olaf Zimmermann of the German Cultural Council, Holger Volland, Vice President Business Development with the Frankfurt Book Fair and co-founder of THE ARTS+, will discuss the idea of virtual reality as a new interface for theatre and art. This event is intended to build a bridge between highbrow culture and technical innovation, and to examine the associated challenges of stage-setting and storytelling.

Further information: Susanne Tenzler-Heusler, Associate Partner Frankfurt Book Fair; E-mail: stenzler@book-fair.com.


About the Frankfurt Book Fair
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 275,000 visitors, over 4,000 events and approximately 10,000 accredited journalists – including 2,000 bloggers - in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurt Book Fair offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com

Contact for the media:
Press & Corporate Communications, Frankfurt Book Fair
Katja Böhne, Vice President Marketing & Communications, tel.: +49 (0) 69 2102-138, press@book-fair.com
Kathrin Grün, PR manager, Tel.: +49 (0) 69 2102-170, gruen@book-fair.com
> Press information online >www.book-fair.com/press_releases
> Photos in print quality >www.book-fair.com/press_photos

gamescom license day

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