Frankfurt, 8 September 2016 – The networking day “A Book is a Film is a Game”, on the Thursday of the Book Fair (20 October 2016), will focus on the business of cross-genre adaptation. Experts and speakers from the book, film and games industries will share information about their market and discuss its potential, drawing on 12 case studies, presentations and expert panel discussions. The talks will also examine new business opportunities, as well as the pitfalls and success factors of the adaptation process. The programme is aimed at film and games producers, and the managers of publishing houses. It is being organised in cooperation with the Netherlands Film Fund. The partner for the networking day is Kaiken Publishing/Rovio Animation.
Who isn’t familiar with the Angry Birds? They have long been popular all around the world, not just as a computer game, but also in books, as stickers, on bed sheets and clothing, as cuddly toys, and on suitcases and other items. In May this year, the Angry Birds even invaded the big screen. In the session “From Game to Film”, Laura Nevanlinna, Publisher and CEO of Kaiken Publishing, and Ulla Junell, a producer with Rovio Animation Company, will tell us about the many different crossmedial collaborations it has spawned, especially the film.
Wherever the Minecraft name appears, there’s sure to be a profit. With more than 100 million copies sold to date, this treasure chest of value addition now includes Lego bricks, novels, instruction books, supplementary software and YouTube channels. Warner Bros recently announced the Minecraft film premiere for 2019. In the case study “From Game to Book”, Eleanor Fletcher, Global Brand Management Director at Egmont Publishing UK, will provide us with insights into the highly diversified marketing world of the successful computer game. She is responsible for the cooperation with Minecraft developer Mojang/Microsoft.
Laurent Duvault, Director of International and Audio-Visual Development with Franco-Belgian publishing group Media Participations, will take a behind-the-scenes look at an ongoing film project based on a comic. Director Luc Besson (Nikita, Léon: The Professional, The Fifth Element) is currently busy filming the famous sci-fi comic series, Valérian et Laureline (UK publisher: Cinebook). The film, Valerian and the City of a Thousand Planets, starring Dane DeHaan and supermodel Cara Delevingne, is due for release in 2017.
Turning a successful novel into a computer game – this is the subject matter for bestselling author Markus Heitz and Jan Theysen of KING Art Games, whose talk will focus on Heitz’s fantasy saga, The Dwarves (Orbit/Yen), which is currently being adapted into a computer game.
A tour of the Book Fair for film and games producers will provide them with deeper insights into the publishing industry. Publishers and rights managers will present their portfolios to the participants in the tour, making sure they get to see relevant material.
Please register here: email@example.com.
The full programme: www.buchmesse.de/rechte
About Kaiken Publishing
Kaiken Publishing Ltd., Rovio Entertainment company, is the go-to partner for IP owners wishing to expand into publishing and transmedia storytelling. Kaiken creates publishing programs from original stories and for existing brands for children, teens and comics fans worldwide. The company’s storytelling experts actively search for new ideas that can find readers through Kaiken’s vast global network of publishers and digital partners. www.kaikenpublishing.com
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie is out now around the world. www.rovio.com
About the Frankfurt Book Fair
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 275,000 visitors, over 4,000 events and approximately 10,000 accredited journalists – including 2,000 bloggers - in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurt Book Fair offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com
Contact for the media:
Press & Corporate Communications, Frankfurt Book Fair
Katja Böhne, Vice President Marketing & Communications, tel.: +49 (0) 69 2102-138, firstname.lastname@example.org
Kathrin Grün, PR manager, Tel.: +49 (0) 69 2102-170, email@example.com
> Press information online >www.book-fair.com/press_releases
> Photos in print quality >www.book-fair.com/press_photos
Find the programme of the networking day here