Frankfurt am Main, 31 May 2017 – With the launch of its online ticketing for trade visitors, the Frankfurter Buchmesse (11-15 October 2017) introduces a new tiered pricing system. Buy a trade visitor ticket online in June or July 2017 and save 30% compared to the ‘on the door’ price in October. From 1 to 31 August trade visitors can save 20%, and from 1 to 30 September 10% compared to the ticket-counter price. Beginning in October, tickets will cost the same online as they will if bought on the day.
“With these flexible discount tiers, we’re rewarding those amongst our trade visitors who are quick to commit. At the same time, their early registration helps us fine-tune our trade-visitor programme”, says Katja Böhne, Vice President of Marketing & Communications at the Frankfurter Buchmesse.