Die Business Club Conference / THE MARKETS

9. Oktober 2018
9.30 - 13.00 Uhr
Halle 4.0, Raum Europa

ab € 413,‒

Ticket direkt kaufen
Mann hält Vortrag auf Business Conference the Markets Bühne

Vernetzen Sie sich mit den Influencern der Branche.

Sichern Sie sich Ihren Wettbewerbsvorteil und erfahren Sie alles Wissenswerte über globale Trends, neue Geschäftsmodelle und spannende Innovationen. Bei THE MARKETS gewinnen Sie tiefe Einblicke in die internationalen Wachstumsmärkte, vernetzen Sie sich mit potentiellen neuen Geschäftspartnern und profitieren vom Erfahrungsaustausch mit Ihren Kollegen.

Top-Redner versorgen Sie mit neuesten Insights.

Bei THE MARKETS treffen Sie ...

  • Führungskräfte
  • Pioniere
  • Innovatoren
  • Gründer
  • Top-Professionals der globalen Verlagsbranche
  • … und eine ganze Reihe von neuen Kollegen und Freunden aus dem internationalen Netzwerk der Frankfurter Buchmesse
9.30 am



  • Katja Böhne, Vice President Marketing & Communications, Frankfurter Buchmesse
9.35 am Keynote Speech
10.00 am

Panel Discussion - Trade Journalists on Trends for Revenue Growth

Earlier in the summer, the Frankfurter Buchmesse and Publishing Perspectives sent a survey out to publishers around the world looking for information about what drives the most revenue for publishers. Journalists from leading international trade publications will analyse the responses and share details from each of their markets.


  • André Breedt, Managing Director, Nielsen Book Research International
  • Andrew Albanese, Senior Writer and Features Editor, Publishers Weekly, US
  • Fabrice Piault, Editor-in-Chief, Livres Hebdo, France


  • Porter Anderson, Editor-in-Chief, Publishing Perspectives
10.45 am

Introducing the Young Talents 2018

In cooperation with leading publishing industry trade magazines, the Frankfurter Buchmesse sponsors six initiatives to support young professionals in Germany, the Netherlands, the United Kingdom, USA, China and Brazil. The Young Talent programme is aimed at publishing professionals from these countries. During THE MARKETS you will have the opportunity to directly get in touch with our Young Talents 2018.


  • Erin Cox, Business Development Director, Publishing Perspectives
11.00 am

Presentation - Reinventing the Book Club in Brazil

Gustavo Lembert Da Cunha, Founder of TAGLivros.com, a unique book club in Brazil which boasts more than 20,000 members, shares how he started his organization, why readers love it so much, and how he works with publishers.


  • Gustavo Lembert Da Cunha, Founder of TAGLivros.com
11.20 am

Dialogue - Subscription Models in Sweden

The latest report on publishing in Sweden has shown interesting developments in the Swedish publishing market with a 1% decline in sales through traditional channels but a 4.2% increase when niche channels such as subscription audiobooks are included. We will take a closer look at the Swedish Book Market to understand why subscription models are saving the publishing industry in Sweden.


  • Anki Ahrnell, Chief Digital Officer, Bonnier AB
  • Niclas Sandin, CEO, BookBeat
11.40 am

Presentation - The Power of Brand Advocates

Studies have shown that most book sales come from recommendations from a trusted source.  In this session, we will explore different ways that publishers are tapping into consumer-to-consumer sales channels, such as influencer networks on social media, book clubs, and consumer book fairs.

12.00 pm

Georgia – Made by Characters

“Georgia – Made by Characters”, this was the motto chosen by Georgia, the country on the Caucasus and this year’s Guest of Honour at Frankfurter Buchmesse. At THE MARKETS Georgia, will provide an overview of their publishing market and describe why publishing is on the rise in Georgia.


  • Gvantsa Jobava, Chairperson, Georgian Publishers & Booksellers Association
12.20 pm

Panel Discussion - Long and Short Form Content in the 21st Century

Digital publishing has changed the way readers interact with content.  In this panel, we will be discussing new ways editors, publishers, and writers are repurposing information and stories to appeal to a 21st century reader. The panel will focus on serialization, repurposing content, and repackaging.
1.00 pm Lunch & end of conference (2.00 pm)


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