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Plan your visit to the fair

Discounts, discounts, discounts

Get maximum flexibility when inviting guests with discounts of up to 50%.

Woman with tablet and confetti

Frankfurter Buchmesse is a top event on the cultural calendar, attracting over 280,000 visitors from all over the world – highlights include countless readings, artists, debates and a rich, highly diverse programme.

Invitations are a popular way for our exhibitors to draw guests to their booth and take part in the colourful variety of the book fair. We would like to show you how you can best profit from our discounts.

Take advantage of exclusive discounts for your invitations.

If you only want to invite individual guests, use the invitation tool in the Exhibitor Ticket Portal (ETP), as usual. You can send the ticket links directly from there or create your own ticket codes and send them in letters or as specially designed e-mails to your guests.

If you want to make a bigger splash and invite 20, 50 or 200 guests, customers or business partners, then we have just the right thing for you: our ticket bundles.

With the 10 and 25-pack bundles, you save up to 40% off the normal gate price – with the 50-pack bundles, up to even 50%. The 5-day trade visitor tickets then only cost 84 euros or 70 euros instead of the regular gate price of 140 euros.

If your guests only have time for a single day at the Frankfurt Book Fair, then simply issue 1-day trade visitor tickets, which come in packs of 10, 25 and 50 – also with a discount of 40% and 50%.

How do the bundles work?

If you would like to order one or more ticket packages, simply send an e-mail to servicecenter@buchmesse.de and tell us your customer number, the ticket package, and the type of ticket you require. We will activate the ticket package for you, which will then be accessible on the Exhibitor Ticket Portal under your free ticket quota. As mentioned, we encourage you to think out of the box when inviting people, since every contact can lead to new business, even if they aren't a business contact yet.

Of course, you can also distribute tickets in the usual manner via the ETP. Then you pay the listed price for trade or private visitor tickets.

You can definitely save money if you get a ticket package – but these will all be charged to you. The good news is, there’s no rush! You can wait until just before the fair to decide which discount you want to take advantage of. If, for example, you have invited 250 guests via the Exhibitors Ticket Portal, of whom 220 have already registered, there is a high probability those 220 will attend, and maybe a few more, too. You can then simply purchase four 50-pack bundles and one 25-pack bundle. You will still be saving money – even if, against expectations, five tickets remain unused.

This gives you maximum freedom when inviting guests. You don’t have to worry about whether each ticket-holder is actually going to attend – that is desirable, but we all know that there are a lot of things than can come between a visitor and the book fair.

Our tip for inviting guests: invite customers to the fair using the Exhibitor Ticket Portal. When you note that the recipients have registered via My Book Fair, then it is very likely that they will attend the fair. After you see that a correspondingly high number of guests have registered, then order the ticket packages in the desired amounts – your free ticket quota will be increased correspondingly. Any other tickets to be charged will then be balanced against your free quota after the fair.

To make it all a bit clearer, here are a few examples:

  • Normal price for a 5-day trade visitor ticket: € 140
  • Normal reduced price in the Exhibitors Ticket Portal for one 5-day trade visitor ticket: € 98 [30%]
  • Reduced price in a 50-pack bundle: € 3,500 [€ 70 per ticket, 50%]

That means that if you are expecting 50 guests, of whom 14 cannot attend, you are still better off with the 50-pack bundle than with the normal reduced price in the ETP.

For those who like diagrams: a quick overview of the difference.

rabatte-vergleich3,500.-The price for a 50-bundle of 5-day tickets.14 tickets, €98 each4,900.-The price for 50 x 5-day trade visitor tickets in the Exhibitors Ticket Portal.

Sending an invitation pays off.

Take advantage of the invitation to make new contacts and to discover new business opportunities.