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THE ARTS+: Masterclass: Brand Licensing for Publishers

An in-depth look at how publishers can benefit from brand licensing.

An in-depth look at how brand licensing can help publishers increase revenue and brand visibility. This masterclass will give content to the brand licensing world and answer key questions:

  • How can publishers approach a licensing out strategy?
  • How can they know what IP could work? 
  • What to do if you are unsure of what IP they own?
  • How do publishers approach licensing agencies? 
  • How do they pitch?

Lecture | Presentation

iCal
-

Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Germany

Digital only
English
Frankfurter Buchmesse GmbH
Free access
To the event

Participants

Martin Brochstein

SVP Industry Relations and Information, Licensing International

Ilkka Lind

Moomin, Finland