THE ARTS+: Masterclass: Brand Licensing for Publishers
An in-depth look at how publishers can benefit from brand licensing.
An in-depth look at how brand licensing can help publishers increase revenue and brand visibility. This masterclass will give content to the brand licensing world and answer key questions:
- How can publishers approach a licensing out strategy?
- How can they know what IP could work?
- What to do if you are unsure of what IP they own?
- How do publishers approach licensing agencies?
- How do they pitch?
SVP Industry Relations and Information, Licensing International