From Argentina to the Latin American region, diverse experiences of entrepreneurs converge that were projected with an intangible added value: creativity to attract communities of meaning and build new opportunities around their brands. Thus, it is inevitable to ask: How to position brands with a positive reputation in the convergent digital ecosystem? What leadership would entrepreneurs assume in the development of the Creative Economy? And in any case: What would be the role of creativity and the value of contemporary communication in the Knowledge Economy?
Enterprising @ S 4.0 In The Cultural And Creative Yésica Bernardou
Almaluz Editorial S.A