Skip to main content

34 days to go

Planen Sie Ihren Messebesuch

Book Release

From Argentina to the Latin American region, diverse experiences of entrepreneurs converge that were projected with an intangible added value: creativity to  attract communities of meaning and build new  opportunities around their brands. Thus, it is inevitable  to ask: How to position brands with a positive reputation  in the convergent digital ecosystem? What leadership  would entrepreneurs assume in the development of the  Creative Economy? And in any case: What would be the  role of creativity and the value of contemporary  communication in the Knowledge Economy?

Lecture | Presentation


Jose Evaristo Uriburu 484 9B
1927 Ciudad Autónoma de Buenos Aires

Physical + digital
Almaluz Editorial S.A.
Free access
To the event


Enterprising @ S 4.0 In The Cultural And Creative Yésica Bernardou

Almaluz Editorial S.A