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The Exhibitor Ticket Portal will be available from the end of August 2021.

The LitAg ticket portal is the central online access point for tickets for literary agents and scouts.

With this professional management tool, you can issue personalised tickets online for the LitAg – for yourself and for colleagues, and also for customers you would like to invite to the fair. A practical invitation function is available for this purpose, with which visitors are sent a direct link to their online ticket by e-mail.

Please note: Due to the COVID 19 pandemic, all tickets are only available as day tickets. Instead of the usual Literary Agent-ticket for 6 days, you will receive 6 1-day Literary Agent-tickets this year. For example, if you previously received a free quota of 1 Literary Agent-ticket, this year you will have 6 1-day Literary Agent-tickets at your disposal. If you need additional Literary Agent-tickets for your employees, please write - stating your customer number - to:, subject: Additional tickets and name of your company. We will then increase your contingent in the store by 6 additional 1 day tickets per person and charge you directly for these at the preferential price of € 117.00. 

Unfortunately, exhibitor and trade visitor tickets do NOT entitle the holder to use local public transport as usual this year.

The current access and hygiene regulations on the day of the event must be observed. You can check ahead of your visit which hygiene regulations are in force here: Hygiene & distancing – participate safely. Bring all necessary certificates (e.g. proof of vaccination, current test results) and a medical mask.

Send and manage quickly and easily

  • LitAg Tickets for literary agents and scouts
  • Tuesday Tickets

Benefit from the many advantages


With just a few clicks you can create and manage your ticket and tickets for employees and customers.


Ticket links can be sent directly from the portal to your employees and customers on request.


You can invite recipients personally by passing on the ticket code via email or other means.


You always have a good overview of all allocated tickets.


You can always check the status of your orders and analyse information on ticket usage over the long term.


You benefit from the many services My Book Fair offers you.



Step by step


Create and send LitAg ticket codes and links.


Questions about the LitAg Ticket Portal

How many tickets Literary Agent will I get this year?

The same amount as in previous years, depending on how many tables you have rented. Instead of the usual ticket Literary Agent for 6 days, you will receive 6 1-day-tickets Literary Agent this year. For example, if you previously received a free quota of 1 ticket Literary Agent, this year you will have 6 exhibitor 1-day tickets Literary Agent at your disposal. These can be personalised individually. This means that an employee who only attends the trade fair for 2 days will only use 2 day tickets. The remaining 1-day tickets can be used by other colleagues.

Where do I see my ticket code?

When ticket managers generate ticket codes they will appear in the LitAg ticket portal overview. Each ticket number corresponds to a ticket code that has been sent, so all ticket codes already sent can be traced. You send the ticket codes to your customers, staff etc. They will then need to personalise them by loggin on to their own My Book Fair account.

Are tickets automatically personalised?

Ticket codes issued by the ticket manager are not yet personalised. Only when the recipient redeems the codes in the ticket shop are they personalised - i.e. given a name. For this purpose, registration by the recipient at My Book Fair is necessary. The name of the registered user then appears on the ticket.

Can the name on the ticket be changed again?

Names on tickets cannot be changed once they have been personalised, not even by the ticket manager. However, only tickets that are scanned at the fair entrances will be invoiced, so any tickets or links assigned by the ticket manager within the portal in addition to ticket packages can be re-issued without any problem to a new person.

Is it possible to visit the Frankfurt Book Fair without a redeemed ticket code?

Due to the limited number of tickets and the fact that you will be required to provide information about yourself before entering the grounds, we can only grant you access if you have converted your ticket code into a ticket in advance via My Book Fair.

Can I also purchase a ticket at the fair?

Literary agents must generate their tickets using the LitAg Ticket Portal.

General My Book Fair Info

My Book Fair - the central service portal for exhibitors, agents, and scouts

My Book Fair gives you access to a wide range of services related to the most important international media and content fair. It is simple, fast, efficient, and available around the clock, so you can use our fair services here and will not miss a thing. And once you have registered at My Book Fair, you will be able to access all fair services at future fairs also.

Literary agents can do all this at My Book Fair, and more

  • Create and manage tickets and fair passes
  • Redeem ticket codes and ticket links
  • Invite colleagues and customers automatically and personally
  • Pay invoices with a credit card
  • Edit your catalogue entry
  • Research in the Exhibitor Catalogue, make checklists and download them as PDFs
  • Get suggested contacts for ideal matchmaking based on information provided about your interests and relevant countries
  • Set favourites that automatically link to the Book Fair app for convenient access

Questions about My Book Fair

What is My Book Fair?

My Book Fair is the central service portal for your fair needs. Exhibitors, trade visitors and literary agents will find our fair services easy to use, and can access them at any time. So you never miss a thing. Exhibitors and literary agents can organise tickets and free contingents, invite colleagues and customers, enter their event in the Calendar of Events, and much more. Users can also download the Exhibitor Catalogue. All entries in My Book Fair will automatically link to your Book Fair app.

Why do Frankfurter Buchmesse’s trade visitors and exhibitors have to register on My Book Fair?

Due to the increasing digitalisation of processes in the professional world, we are now offering our fair services in a digitally-bundled package. This provides you with round-the-clock transparency of ticket management. And My Book Fair offers additional helpful functions. For example, you can:

  • Redeem ticket codes and ticket links,
  • Register as a trade visitor and use all relevant services,
  • Download the Exhibitor Catalogue, and
  • Automatically link My Book Fair entries with your book fair app.

How are My Book Fair and the LitAg Ticket Portal connected?

One access – many possibilities. My Book Fair is the central service portal for your visit to the fair. A single registration is all it takes to use fair services simply and conveniently, and to ensure you don’t miss a thing. This also includes creating, managing and sending your tickets through the LitAg Ticket Portal.

If you have any further questions, please ask.

Give us a call or drop us a line. We will be happy to help you.

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