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The Exhibitor Ticket Portal will be available from the end of August 2021.

The exhibitor ticket portal and My Book Fair give ticket managers all the options they need to use all the important services of the Frankfurt Book Fair quickly and easily.

As a ticket manager, you can create, manage and send ticket codes and links online with just a few clicks after logging in. The portal will give you an overview which team members and customers have already redeemed their ticket; after the fair you will be able download a chart with the staff team and customer e-mail addresses. Only tickets that are actually scanned at the fair entrance will be invoiced, so you can always keep an eye on the costs.

NB: Due to the COVID 19 pandemic exhibitor passes are only available as day tickets this year; they will show up accordingly in the stand-based free ticket allocation. Instead of the usual exhibitor pass for 5 days, you will receive 5 exhibitor 1-day-tickets this year. For example, if you previously received a free quota of 10 exhibitor passes, this year you will have 50 exhibitor 1-day tickets at your disposal. These can be personalised individually. This means that an employee who only attends the trade fair for 2 days will only use 2 day tickets. The remaining 1-day tickets can be used by other colleagues. Please note that you will not be able to purchase additional exhibitor passes. If you need more tickets than your free ticket allocation then you will need to order trade visitor one-day passes. Private and trade visitor tickets are also only available as day tickets.

Admission and hygiene regulations that will be applicable at the fair must be observed. You can check ahead of your visit which hygiene regulations are in force here: Hygiene & distancing – participate safely. Anyone wanting to access the fair premises will be required to provide all necessary certificates (e.g. proof of vaccination, current test results) and to wear a medical mask.

Please also note that this year exhibitor and trade visitor tickets do NOT entitle you to use local public transport. 


Send and manage quickly and easily

  • Exhibitor passes
  • Passes for set-up and dismantling
  • Trade visitor and general public tickets
  • Tickets for literary agents and scouts

Benefit from the many advantages


With just a few clicks you can create and manage your desired ticket contingent.


The ticket links can be sent directly from the portal to recipients on request.


You can issue exhibitor passes and the passes required for set-up and dismantling through the ticket portal.


You can invite recipients personally by passing on the ticket code via email or other means


You only pay for tickets actually redeemed by recipients, so you keep track of costs.


You can always check the status of your orders and analyse information on ticket usage over the long term.


You always have a good overview of all allocated tickets as well as your free contingents. Filter functions help you to organise large amounts of data.


Your free contingent is automatically updated by the orders. The status of your free contingent is always displayed in the overview.


If you want to share responsibilities for ticket ordering and management, you can easily appoint one or more deputies.


Once you and your colleagues have registered on My Book Fair, managing your tickets for future fairs is a snap.

Step by step

Exhibitor Ticket Portal

Tutorial for the Exhibitor Ticket Portal

Creating and sending ticket codes and ticket links.


Questions about the Exhibitors Ticket Portal

How many exhibitor passes will I get this year?

The same amount as in previous years, depending on the floor space you have rented. Instead of the usual exhibitor pass for 5 days you will receive 5 exhibitor 1- day tickets this year. For example, if you previously received a free quota of 10 exhibitor passes, this year you will have 50 exhibitor 1-day tickets at your disposal. These can be personalised individually. This means that an employee who comes to the trade fair for only 2 days will only use 2 day tickets. The remaining 1-day tickets can be used by other colleagues.

Do ticket managers have to generate their own ticket?

Yes, if they are attending Frankfurter Buchmesse they will need to issue a ticket to themselves and redeem it.

Where do I see my ticket code?

When ticket managers generate ticket codes they will appear in the LitAg ticket portal overview. Each ticket number corresponds to a ticket code that has been sent, so all ticket codes already sent can be traced. You send the ticket codes to your customers, staff etc. They will then need to personalise them by loggin on to their own My Book Fair account.

Are tickets automatically personalised?

Ticket codes issued by the ticket manager are not yet personalised. Only when the recipient redeems the codes in the ticket shop are they personalised - i.e. given a name. For this purpose, registration by the recipient at My Book Fair is necessary. The name of the registered user then appears on the ticket.

Can the name on the ticket be changed again?

Names on tickets cannot be changed once they have been personalised, not even by the ticket manager. However, only tickets that are scanned at the fair entrances will be invoiced, so any tickets or links assigned by the ticket manager within the portal in addition to ticket packages can be re-issued without any problem to a new person.

All about My Book Fair

The central Service Portal for all about Frankfurter Buchmesse

Frankfurter Buchmesse continues to grow. My Book Fair gives you access to a wide range of services relating to the most important marketplace for printed and digital content. You can use our fair services simply, quickly, efficiently, and around the clock, ensuring they don’t miss a thing. And once you’ve registered, you can access our fair services for future fairs even quicker.

Ticket manager can do all this at My Book Fair, and more

  • Create and manage tickets
  • Redeem ticket codes and ticket links
  • Invite colleagues and customers automatically and personally
  • Edit your catalogue entry
  • Book print and online advertising
  • Pay invoices with a credit card
  • Research in the Exhibitor Catalogue, make checklists and download them as PDFs
  • Enter your events into the Calendar of Events
  • Set favourites that automatically link to the Book Fair app for convenient access
  • Get suggested contacts for ideal matchmaking based on information provided about your interests and relevant countries

Questions about My Book Fair

What is My Book Fair?

My Book Fair is the central service portal for your fair needs. Exhibitors, trade visitors and literary agents will find our fair services easy to use, and can access them at any time. So you never miss a thing. Exhibitors and literary agents can organise tickets and free contingents, invite colleagues and customers, enter their event in the Calendar of Events, and much more. All entries in My Book Fair will automatically link to your Book Fair app.

How are My Book Fair and the Exhibitors Ticket Portal connected?

One access – many possibilities. My Book Fair is the central service portal for your visit to the fair. A single registration is all it takes to use fair services simply and conveniently, and to ensure you don’t miss a thing. This also includes creating, managing and sending your tickets through the Exhibitors Ticket Portal.

Why do Frankfurter Buchmesse’s trade visitors and exhibitors have to register on My Book Fair?

Due to the increasing digitalisation of processes in the professional world, we are now offering our fair services in a digitally-bundled package. This provides you with round-the-clock transparency of ticket management. And My Book Fair offers additional helpful functions. For example, you can:

  • Redeem ticket codes and ticket links,
  • Register as a trade visitor and use all relevant services, and
  • automatically link My Book Fair entries with your Book Fair app.
If you have any further questions, please ask.

Give us a call or drop us a line. We will be happy to help you.

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