Find the right customers for your products

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You can drum up attention even as a first-time exhibitor – and successful marketing doesn’t have to be expensive. We’ll tell you how you can catch the public’s eye and get covered by the press.

Our ideas and offers for you:

How do you garner positive attention? How do you develop a good strategy for marketing your business idea? In addition to classic advertising, there are a variety of possibilities for maximizing the attention you gain at the Book Fair. So get the best from your Fair presence.

  • Drum up attention
    With an informal event at your stand or as a member of a LinkedIn group of the Frankfurter Buchmesse: There are many chances to drum up attention! You can find tips for marketing and networking at the Fair here.

  • Take out some advertising
    Print, online, or directly on the exhibition grounds? You’ll find all advertising options at advertisting&pr.

  • Enough Business Cards Most Fair visitors are there to make contacts and to talk with as many exhibitors as possible throughout the day. So as not to be forgotten after a good conversation, you should always have enough business cards at your stand, and with you, when walking through the Fair. The more distinctive, the better!

  • Increase reach with social media
    The Book Fair enjoys a huge amount of attention in the social networks. Link up your topics to our channels and join in – before, during or after the Fair. More information in the How-to do-Social-Media-Guide.

  • Journalists, Influencers & Bloggers – use your presence
    Around 9,500 journalists, bloggers and influencers are at the Fair every year in search of exciting stories. So use this opportunity and send them advance press releases, or be active and get in touch with journalists – and enter your events in the Calendar of Events as well.

  • Journalists, Influencers & Bloggers – create a snapshot
    Thousands of journalists, bloggers and influencers are also in search of unusual images for their cameras. So create some funny campaigns and other creative stand designs to give them a snapshot.

  • A big show – our stage for your products and authors
    You want to put on a big show? Reserve a slot on our stages and use the chance to introduce yourself, your company and your authors.

  • Organise After-Work Events Plan an After-Work event for existing and potential clients and interesting contacts. And don’t forget to announce and advertise your event on social media. Contact us if you need help looking for a location.

  • Hosting an event at your stand Stand events are a perfect platform for networking and for presenting your products. And don’t forget to advertise your event on social media channels. With creative and pleasant events, you also attract journalists to your stand. Instructions on hosting a stand party

The three pillars of success

The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas.

Get more information:

Good marketing spreads wide:

The ORBANISM AWARD for viral marketing ideas was founded by networker Leander Wattig. He and the Frankfurt Book Fair are looking for successful publishing campaigns.
More information on the ORBANISM AWARD