THE ARTS+

THE ARTS+ presents media art and the moving image in cooperation with project partner B3, innovative media developments and the academic discourse on the future of the global creative industries.

As part of the cooperation, which has been in place since 2018, ten works by artists from the "B3 Forum Moving Image" will be shown in the THE ARTS+ area at Frankfurter Buchmesse - from animation to crypto art.

This year, we are partner of STARTS and are hosting a STARTS Day for the first time. STARTS is an initiative of the European Commission to foster alliances of technology and artistic practice that effectively implement European policymaking to nurture innovation and that benefit the art world as well. The focus is on people and projects that contribute to mastering the social, ecological and economic challenges this continent faces.

In various hybrid formats, topics such as sustainability, humans in the digital world, and the climate and biodiversity crisis will be explored on this day from different perspectives such as art, technology and science. This will be done, among other things, through insights into the work of the STARTS Prize 2021 award-winning projects Remix el Barrio and Oceans in Transformation as well as On View, and The Growing Pavilion. The award-winning projects will present their innovative approaches and products in the fields of upcycling, artificial intelligence and mixed reality, as well as the exploration and artistic representation of climate change.