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THE ARTS+ Boost your creative content


THE ARTS+ is the gateway between publishing and the international creative industry. The focus of THE ARTS+ is on trading in Creative Intellectual Property. This comprises ideas, concepts, texts, images, audio content from all sectors (film/TV, art/museums, music, games, etc.).


THE ARTS+ brings together publishing and content professionals to offer them the opportunity to form new partnerships. THE ARTS+ showcases innovative content, creative business models and latest technologies.

Your benefits at THE ARTS+

  • Partnerships and networking amongst publishing and content professionals
  • Pitch your CIP, the closed Facebook group for pitching your creative content and growing your network
  • Fostering crossmedia business models
  • Exciting and innovative formats

Your perfect location

A stand at THE ARTS+ at the heart of the fair is sure to attract attention: Choose between a Custom-built stand or a System stand.

Let your creativity run free

Custom-built stand

Do you want to showcase your brand or product in a small presentation? Then this custom-built stand is the best solution for you.

Practical and easily re-sizable

System stand

Floor space and stand in one booking. Your advantages: everything from a single source, affordable, practical and still flexible and adaptable.

Experience THE ARTS+

20 - 22 October 2021, THE ARTS+ Area, Forum Level 0 and Frankfurt Studio Livestream

THE ARTS+ Exhibition at the fair und Programme in Livestream

THE ARTS+ presents media art and the moving image in cooperation with project partner B3, innovative media developments and the academic discourse on the future of the global creative industries.

As part of the cooperation, which has been in place since 2018, ten works by artists from the "B3 Forum Moving Image" will be shown in the THE ARTS+ area at Frankfurter Buchmesse - from animation to crypto art.

Freitag, 22 October 2021


This year, we are partner of STARTS and are hosting a STARTS Day for the first time. STARTS is an initiative of the European Commission to foster alliances of technology and artistic practice that effectively implement European policymaking to nurture innovation and that benefit the art world as well. The focus is on people and projects that contribute to mastering the social, ecological and economic challenges this continent faces.

In various hybrid formats, topics such as sustainability, humans in the digital world, and the climate and biodiversity crisis will be explored on this day from different perspectives such as art, technology and science. This will be done, among other things, through insights into the work of the STARTS Prize 2021 award-winning projects Remix el Barrio and Oceans in Transformation as well as On View, and The Growing Pavilion. The award-winning projects will present their innovative approaches and products in the fields of upcycling, artificial intelligence and mixed reality, as well as the exploration and artistic representation of climate change.

Digital Cross Over Team

Digital Cross Over

Discover cross sector innovations, exciting events and information about the European creative and cultural industries on the blog of the EU project Digital Cross Over.

Learn more

THE ARTS+: Publishing meets creative industries


Opportunities for new partnerships

THE ARTS+ is the place where international content professionals and content professionals form new partnerships: publishing experts, rights managers, film and games experts, business developers, start-ups, multipliers and influencers. This opens up opportunities for co-operation: for example, an agent looking for new streaming content might find a fan fiction writer whose story idea can be perfectly adapted for film/TV.


Frau am Laptop Social Media Nutzung

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THE ARTS+ lasts longer than just a week in October; it’s available all year long on your mobile or tablet. Be the first to know – follow us on Facebook, Twitter, Instagram or LinkedIn.

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Attention exhibitors!

Take advantage of the many options at THE ARTS+ to raise awareness for your products and brand.