Skip to main content

189 days to go

Plan your visit to the fair

THE ARTS+/B3 The Future of Culture Festival


THE ARTS+ brings some of the most innovative thinkers and practitioners from around the world together to explore, debate and shape the future of culture and creativity in the digital age. A fair, exhibition and interdisciplinary festival at once, it is a vibrant platform that showcases the potential of digitization and new technologies for the cultural and creative industries while fostering cross-sectoral collaboration.


In 2019, the festival’s explorations into the intersections of art, culture and technology will be taken even further than in previous editions: Collaborating for the first time with the B3 Biennial of the Moving Image, the ARTS+ will be extended by the renowned B3 flagship exhibition featuring film, media, games and tech-based installation art, and by a new themed strand in the curated program.

THE ARTS+/B3 Highlights 2019

Stars at the Future of Culture Festival 2019

THE ARTS+ - Future of Culture Festival

Learn more about THE ARTS+

Benno Führmann beim Buchmesse Film Award

Focus: Film

Get the latest trends and developments in audio-visual storytelling: THE ARTS+ connects VIPs and creatives, bringing them all together at Focus: Film.

THE ARTS+ Programm auf der Frankfurter Buchmesse

THE ARTS+ Innovation Day

Experience the new ARTS + event, which wants to combine the diverse voices from the European cultural and creative sector into one choir.


Frau am Laptop Social Media Nutzung

Like it: THE ARTS+/B3 in social media

THE ARTS+ lasts longer than just a week in October; it’s available all year long on your mobile or tablet. Be the first to know – follow us on Facebook, Twitter, Instagram or LinkedIn.

Your perfect location

A stand at THE ARTS+/B3 at the heart of the fair is sure to attract attention: Choose between a Gallery Stand or an Empty Floor Space Stand.

Ausstellungsstand bei The Arts+ auf der Frankfurter Buchmesse

Gallery Stand

Gallery Stand: Want to put your brand or product in the spotlight with a small presentation? Then this 100% ready-to-use, 4 to 16 sqm stand is the ideal solution for you.

Virtual Reallity Auto bei THE ARTS+

Empty Floor Space

Empty Floor Space Stand: Present the look and feel of your brand by creating your own custom-built stand in an empty floor space.

Attention exhibitors!

Take advantage of the many options at Frankfurter Buchmesse to raise awareness for your products and brand.