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THE ARTS+/B3 The Future of Culture Festival


THE ARTS+ brings some of the most innovative thinkers and practitioners from around the world together to explore, debate and shape the future of culture and creativity in the digital age. A fair, exhibition and interdisciplinary festival at once, it is a vibrant platform that showcases the potential of digitization and new technologies for the cultural and creative industries while fostering cross-sectoral collaboration.

"How can we revolutionize the cultural economy and define new rules for business?", "How can we move beyond the buzz of innovation and collaboration?", "How can technology facilitate access to culture and empower audiences?"

In 2019, the festival’s explorations into the intersections of art, culture and technology will be taken even further than in previous editions: Collaborating for the first time with the B3 Biennial of the Moving Image, the ARTS+ will be extended by the renowned B3 flagship exhibition featuring film, media, games and tech-based installation art, and by a new themed strand in the curated program.

What to expect from ARTS+/B3

  • THE ARTS+ is the festival for the future of culture.
  • MEET decision-makers from politics, creative industries, technology and cultural institutions.
  • EXPLORE the possibilities of using technological innovations to transform any cultural content into new business opportunities.
  • BE INSPIRED by best practices presented by key market players.
  • BUILD a stable network of new business partners and co-producers.
  • BOOST your career with in-depth innovation knowledge and valuable new contacts.
THE ARTS+ auf der Frankfurter Buchmesse

New in 2019: THE ARTS+ and B3

This year, THE ARTS+ is cooperating with B3 biennial of the moving image of the Hochschule für Gestaltung Offenbach (HfG) design school. In the words of Hessian Minister of State, Angela Dorn: “When the most creative minds of the world meet in Frankfurt, it releases a power that also benefits local artists and media personalities.”

More about the cooperation


Highlights, speakers, interviews, events and exhibitors – find out everything you want to know about THE ARTS+ in English. 

  • Maya Kodes Portrait


    Interview: Yves St-Gelais about a holographic Popstar

    Meet Maya Kodes a digital code from cyberspace that came into the world.

  • Heritiana Ranaivoson


    Interview: Dr. Heritiana Ranaivoson

    „If the creative and cultural Sectors are not united and supported, they can never keep up with the big four.“

THE ARTS+ auf der Frankfurter Buchmesse

Like it: THE ARTS+/B3 in social media

THE ARTS+ lasts longer than just a week in October; it’s available all year long on your mobile or tablet. Be the first to know – follow us on Facebook, Twitter, Instagram or LinkedIn.


Get a behind-the-scenes look
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players of the industry.

Your perfect location

A stand at THE ARTS+/B3 at the heart of the fair is sure to attract attention: Choose between a Gallery Stand or an Empty Floor Space Stand.

Ausstellungsstand bei The Arts+ auf der Frankfurter Buchmesse

Gallery Stand

Gallery Stand: Want to put your brand or product in the spotlight with a small presentation? Then this 100% ready-to-use, 4 to 16 sqm stand is the ideal solution for you.

Virtual Reallity Auto bei THE ARTS+

Empty Floor Space

Empty Floor Space Stand: Present the look and feel of your brand by creating your own custom-built stand in an empty floor space.

Don't miss out on the future

Take part in THE ARTS+: Get your ticket now and meet the players of the creative and cultural industries.