CONTEC 2019

The Frankfurter Buchmesse is the place where the key players of the content industry gather to share trends, developments and experiences.

One of the aims of the Frankfurter Buchmesse is to strengthen and consolidate the international book market through seminars, workshops and conferences, bringing the “Frankfurt Experience” to other parts of the world. CONTEC is a trade mark of the Frankfurter Buchmesse that pursues to create a space for reflection on the challenges and opportunities in the content industry. It is a meeting point for professionals from publishing as well as cultural and creative industries, a space for exchanging experiences and generating synergies among the players and a hub for exploring new business opportunities. During the last years, many topics related to innovation, technology, business models supporting the book industry and the links to other creative industries were discussed at CONTEC. This includes among others the importance of metadata, self-publishing, diversification of marketing, visibility and cooperation between bookstores, user behaviour analysis and new business models such as audiobooks. International speakers from countries such as Germany, France, USA, UK, Canada, India, Denmark, Poland, Switzerland, Sweden and Iberoamerican countries have participated at the events.

What all creatives industries share is their focus on content.

Content can´t be longer attached to one format or branch and must be able to navigate from one creative industry to the next one. It has to be flexible and adaptable to new uses and formats.

The current business models could be more profitable by expanding the value chain to other creative industries.

Videogame, Cinema/TV and music industries have adopted business dynamics that have dramatically modified the cultural consumption of their users.

The publishing industry stands out as the source of content, which has just started to be explored in other fields.