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Many international book fairs have been inspired by Frankfurt and alternately focus on one country as Guest of Honour. Frankfurter Buchmesse is supported by the Federal Foreign Office and the Federal Ministry of Economics and Energy, thus ensuring professional appearances and representations abroad.
We also address the relevant cultural institutions such as the Goethe Institutes and thus ensure a comprehensive presence. Experience has shown that Germany always attracts a lot of attention in the media as a guest of honour. This in turn will often mean that the trade fair organisers will be more aggressive with their marketing plan