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139 days to go

Plan your visit to the fair

The right channel for any content: our advertising and promotional offers

Printed. Digital. And highly attention-grabbing. Frankfurter Buchmesse offers numerous opportunities to position your brand. Be it in print and online media or with advertising at the exhibition site. Discover the possibilities!

Print and online

Reach your target groups before and during the fair through our printed and digital channels, such as the hall plan, thematic heat map, fair guide, leaflets, the online Exhibitor Catalogue, Calendar of Events, Book Fair app, newsletter, or Use assets like your logo, advertising texts, product presentations or video to draw attention to your company and products.

Advertising & promotion

Your marketing options: print and online

Take advantage of our extensive range and present yourself and your brand to all visitors to Frankfurter Buchmesse.


Book your print and online media here

Your contact for print and online media:

Judith Bettermann

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Advertising at the exhibition site

We also offer on-site advertising for particularly strong visibility, whether you need display cabinets, strategically placed banners at the escalators and moving walks, advertising walls, towers, or floor graphics. ePosters and LED trailers offer multimedia options, while interactive and creative promotions can be used to distribute your fliers or giveaways.

Advertising & promotion

Your marketing options on the fairground

Use our numerous advertising formats and make your products eye-catching for visitors to Frankfurter Buchmesse.


Here you can book your advertising media for the fairground

Your contact for mega posters, promotions and special advertising formats:

Sabine Abersfelder
Messe Frankfurt Media and Service GmbH

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Your contact for all other advertising at the exhibition site:

Vera Scholz
Messe Frankfurt Media and Service GmbH

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In a nutshell

Take advantage of this unique opportunity and advertise your products using Frankfurter Buchmesse’s marketing and promotional opportunities.