Skip to main content

Frankfurter Buchmesse 16 - 20 October 2019

1. Why should I offer someone a ticket?

2. How do I offer tickets to customers and business partners?

3. How much does it cost to offer a guest a ticket and how is it invoiced?

1. Why should I offer someone a ticket?

The perfect business hack for exhibitors: offer a ticket.

We do everything within our power to make sure your time at Frankfurter Buchmesse is a complete success. There’s just one thing we can’t do: offer your promising contacts free tickets. That’s something only you can do. Luckily, it’s very easy to do using the Exhibitor Ticketing Portal. Remember: everyone you invite is a potential business partner. And we help you keep your costs vs. benefits in check by making sure you only pay for tickets that are actually redeemed. You’ll know exactly who to expect at your stand so that you can prepare in advance and take full advantage of the chance to create new business opportunities.

All that’s missing are your contacts.

How to increase your success through invitations.

Workplace with coffee and confetti

Sales booster: sales experts reveal their secrets

Our experts offer helpful suggestions and the best tips based on years of experience with the fair.

2. How do I offer tickets to customers and business partners?

Simply easy: automated, personalised and delivered however you want

Invitations can be sent automatically via the Exhibitor Ticket Portal. Here you can create ticket links, which are sent by e-mail from the portal. You can also use ticket codes to send personal e-mails, set up a printed mailing, punch the codes into cards. You can also send them by hand in a letter, which is a more personal option, and stands out in these digitalised times. The tickets that you send via the Exhibitor Ticket Portal will only be invoiced if they are used to enter the fair. That doesn't apply, however, to tickets that you purchase in packages of 10, 25 or 50, but those bulk packages do offer a better discount.

How to send invitations

Define recipients

Think about whom you wish to invite. Get creative and think beyond the usual suspects to come up with more interesting contacts. Everyone can enrich your business and you can help them, too.

Create tickets

Register on My Book Fair and open the Exhibitor Ticket Portal. To purchase tickets, you must be registered as a ticket manager. Select the desired ticket type and quantity – and whether you want to send ticket links directly from the portal or need ticket codes for personal invitations.

Send invitations

Send your invitations either automatically (with ticket link) via the portal or as a personal mail with a ticket code. Of course, you can also send the codes by hand in a letter. The recipient registers via the ticket link or with the code. The ticket is then ready to use.

It's no hidden secret: Most people love to be invited, especially when others offer to cover the bill.

Book Fair Instagram invitation

7 tips for successful invitations

Read these seven tips for maximising attention from contacts, customers and business partners by offering them a ticket to Frankfurter Buchmesse.

Who’s going to be relevant to your business 5 years from now? Invite them.

3. How much does it cost to offer a guest a ticket and is it really worth it?

Less than you think. Absolutely worth it.

You could even say that the more contacts you invite, the cheaper it gets. In general, you can use the Exhibitor Ticketing Portal as usual, selecting trade visitor and general public tickets, as well as 5-day and 1-day passes, according to what you want to offer your guests. Then you generate the invitation codes as needed. And, after the fair, you will only be billed for tickets that were actually used. This limits your risk and helps ensure that your investment in ticket invitations will actually translate into visits to your stand. For those who wish to invite large numbers of guests, we recommend our ticket bundles.

Always think big. The same goes for invitations. . . and discounts.

Take advantage of bundles of 10, 25 and 50 tickets and save up to 50%.

As a ticket manager, you can theoretically send out as many ticket invitations as you want. But you can also top up your free ticket quota with additional packages of 10, 25 or 50 tickets. Important note: when purchasing a ticket package, you do pay for the tickets that have not been redeemed. We can only offer discounts for guaranteed bulk purchases of a fixed number of tickets. If you want to get the most out of these discount opportunities, get in touch with us. We’ll activate the desired package in the Exhibitor Ticketing Portal.

Here’s how to order ticket packages

You like it short and sweet? Here are our 1-day ticket bundles:

10 ticket bundle

40%

10 x 1-day trade visitor tickets at €45 each

€ 450.‒
€ 450.‒

25 ticket bundle

40%

25 x 1-day trade visitor tickets at €45 each

€ 1,125.‒
€ 1,125.‒

50 ticket bundle

50%

50 x 1-day trade visitor tickets at € 37.50 each

€ 1,875.‒
€ 1,875.‒

For anyone who wants to attract a crowd: our 5-day ticket bundles.

10 ticket bundle

40%

10 x 5-day trade visitor tickets at €84 each

€ 840.‒
€ 840.‒

25 ticket bundle

40%

25 x 5-day trade visitor tickets at €84 each

€ 2,100.‒
€ 2,100.‒

50 ticket bundle

50%

50 x 5-day trade visitor tickets at € 70 each

€ 3,500.‒
€ 3,500.‒

Get more tips and tricks for efficient invitations.

Woman with tablet and confetti

Discounts, discounts, discounts

Our ticket packages (ticket bundles) can help you save big time. Learn how that works and why you can hand out ticket invitations generously is explained in this article.

Tablet view of the exhibitor ticket portal

The Exhibitor Ticketing Portal and everything it offers

The Exhibitor Ticketing Portal in My Book Fair lets ticket managers benefit quickly and easily from all the important services of Frankfurter Buchmesse.

Tablet view ticket manager

Ticket managers

Ticket managers need just a few clicks after logging in to generate, manage and send out tickets, as well as set-up and dismantling passes.

Mobile view of trade visitors and exhibitors

Trade visitors and exhibitors

Convenient, easy to understand and available 24/7. The service portal in My Book Fair lets you take advantage of our fair services, redeem ticket codes and ticket links, and even gives you suggested contacts for targeted networking.