Think Business. Invite!

We do everything within our power to make sure your time at Frankfurter Buchmesse is a complete success. There’s just one thing we can’t do: offer your promising contacts free tickets. That’s something only you can do. Luckily, it’s very easy to do using the Exhibitor Ticketing Portal. Remember: everyone you invite is a potential business partner. And we help you keep your costs vs. benefits in check by making sure you only pay for tickets that are actually redeemed. You’ll know exactly who to expect at your stand so that you can prepare in advance and take full advantage of the chance to create new business opportunities.

Invitations can be sent automatically via the Exhibitor Ticket Portal. Here you can create ticket links, which are sent by e-mail from the portal. You can also use ticket codes to send personal e-mails, set up a printed mailing, punch the codes into cards. You can also send them by hand in a letter, which is a more personal option, and stands out in these digitalised times. The tickets that you send via the Exhibitor Ticket Portal will only be invoiced if they are used to enter the fair. That doesn't apply, however, to tickets that you purchase in packages of 10, 25 or 50, but those bulk packages do offer a better discount.

You could even say that the more contacts you invite, the cheaper it gets. In general, you can use the Exhibitor Ticketing Portal as usual, selecting trade visitor and general public tickets, as well as 5-day and 1-day passes, according to what you want to offer your guests. Then you generate the invitation codes as needed. And, after the fair, you will only be billed for tickets that were actually used. This limits your risk and helps ensure that your investment in ticket invitations will actually translate into visits to your stand. For those who wish to invite large numbers of guests, we recommend our ticket bundles.

As a ticket manager, you can theoretically send out as many ticket invitations as you want. But you can also top up your free ticket quota with additional packages of 10, 25 or 50 tickets. Important note: when purchasing a ticket package, you do pay for the tickets that have not been redeemed. We can only offer discounts for guaranteed bulk purchases of a fixed number of tickets. If you want to get the most out of these discount opportunities, get in touch with us. We’ll activate the desired package in the Exhibitor Ticketing Portal.