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Frankfurter Buchmesse 14 - 18 October 2020

ILC auf der Frankfurter Buchmesse

10 tips and tricks for newcomers and first-time exhibitors

Make your first fair a success.

We look forward to welcoming you as an exhibitor at the largest book and media fair in the world. To help make your first exhibit a success, we've prepared some practical tips and tricks. They will help you to have a good time and reap all the benefits of the fair, both for yourself and for your business idea.

Set goals and make a detailed plan.

The key to achieving your goals is to clearly define them in advance. What do you want your stand to achieve at the fair? What metrics will you use to determine whether your time at the fair was a lasting success?

The basic ingredients for fair success are effective networking, strong marketing, and an attractive stand. By leveraging these three elements intelligently, you'll be a book fair success story in no time.

10 tips for your planning before, during and after the fair

1. Book travel and accommodations well in advance

People from around the world flock to Frankfurt during the book fair. The best hotels and flights get booked up quickly.

2. Research potential business partners and request meetings

Mark your most important destinations with your My Book Fair Account to make sure you can get to all your appointments efficiently and on time. We even recommend planning your "unplanned" visits ahead of time.

3. Research relevant events in the calendar of events

From conferences for professionals to Happy Hours, you'll find everything you need to expand your knowledge, meet industry insiders and make connections with industry peers from around the world. You can also publish your own events in the Calendar of Events and raise awareness on your social media channels.

4. Advertise your event in the social media

Turn your event into a knock-out success by leveraging your social media channels. We've put together some tips to help make sure you cover all your bases.

5. Stay on people's minds with informational and promotional materials

Bring enough business cards and effective, to-the-point informational materials in English to promote your company and products. Also, be sure to take advantage of our numerous advertising opportunities.

6. Check out our many networking events

Join the Business Club community and get an early start to the day. At our Business Breakfasts, you can meet colleagues and industry insiders. And the networking doesn't have to end when the fair closes in the evening.

7. Stand out from the crowd

Create a stand that gets you noticed. Eye-catching colour concepts, gadgets, clever slogans - go wherever your creativity takes you. Be sure to check out our themed exhibition areas as well.

8. Be visible

Make sure you use legible fonts and signs, and arrange your products at the right height. Appearances matter! Visitors to the fair are surrounded by sensory input. Do them a favour by making it easier to locate the things that interest them.

9. Offer a comfortable atmosphere

Create space for meetings and discussions at your stand. A welcome desk, chill-out zone or comfortable chairs can make your stand into a place that invites people to stick around. And don't forget: water, fruit and small snacks create a lasting good impression.

10. Do yourself - and your feet - a favour

The book fair is big and the days are long. Get familiar with the fair's layout using our interactive hall plan. Plan your trips well, and bring comfortable shoes.

A few more tips

App der Frankfurter Buchmesse

The whole fair in your hand

During the fair, the Buchmesse app helps you stay oriented and organised with an interactive hall plan, your own personalised appointment calendar with programmable reminders, and a favourites list for events. You'll also find a trade visitor matchmaking feature.

Gespräche vor einer Bücherwand

Your supporter at the fair

Catering services, graphic designer or conveyance: as an exhibitor you need professional support to make you appearance at the fair successful. Find all contact information of our service-partners here.

Any questions?

Give us a call or drop us a line. We will be happy to help you.