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Frankfurter Buchmesse 2020 BOOKFEST digital Mimi Sewalski

© Markus Püttmann

Mimi Sewalski

Sociologist and CEO of Avocadostore

Mimi Sewalski is a sociologist and CEO of Avocadostore, Germany’s biggest online marketplace for eco-fashion & green lifestyle in Hamburg. Since 2011, she has continually and successfully expanded the digital store with its range of over 260,000 sustainable products. She not only places importance on a well-managed range of exciting and innovative articles, but also sees herself as an active networker for the cause of sustainable living, delivering frequent talks and advising young start-ups, with the aim of increasingly anchoring this topic in our society.