THE ARTS+ 2020 Speaker Catherine Mathys
Where your content becomes a game, a book, a film
1. What does CIP mean?
Your creative content, your marketing potential
CIP stands for Creative Intellectual Property – in other words, intellectual property to which you own the rights. Your ideas, concepts, texts, images or audio content. No matter the creative industry, whether publishing, design, film, games or technology. This is the opportunity to make the most of your creative property and discover its commercial potential.
2. Why should you pitch your creative content?
Pitching is worth it
Present your creative content in a short video on the exclusive “Pitch your CIP” Facebook group and tap into new potential sources of income. You can find partners for co-productions, media adaptations, rights and license sales, just to name a few examples.
- New sources of income through crossmedia marketing of your content
- Networking and co-operation with international content professionals
- Worldwide networking with rights managers and creative people from the book, film and music industry
- A platform created with the “pitching know-how” of Frankfurter Buchmesse
3. Why join the community?
Networking and Exchange
THE ARTS+ is offering Pitch your CIP as a new forum for networking with other content professionals from the creative industries, licensing and technology. Use this by-invitation-only Facebook group for mutual exchange and to accrue new marketing potential.
Go to “Join Now” to get invited to our exclusive Facebook group.
Prepare a short video clip presenting your creative content and post in the group.
Use this forum to get in touch with other creatives and find co-operation partners.
What to expect at Pitch your CIP
Interviews with experts
Cross-promotion of other Frankfurter Buchmesse projects
Market your creative content and be a part of the community.
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