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Attention in a Time of Distraction: Book Promotion During the Pandemic

14 October 2020
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Frankfurt Conference: Publishing Insights

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During the last several months, readers have been distracted with current events, many of the traditional methods of book promotion have not been available, and many other channels have not been working as well as they have in the past. With many books moving to the fall, the book review pages and bookstore displays will be even more crowded. So, how can publishers promote their books? In this panel, we bring publishing professionals and writers together to share case studies on how they have continued to reach readers, promote and sell books.