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Making books visible / Keynote

10 July 2024
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Centro Cultural La Moneda, Santiago de Chile

The main wish of a publisher is that when publishing a book, it will be as successful as possible. However, to achieve this goal, books must be found by booksellers and potential readers as easily as possible. This is what metadata stand for, but how much is it known and applied in the publishing industry; how is the situation in Latin America?