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Reaching New Readers: How to Expand Your Audience to New Markets

15 October 2020
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Publishers are always looking to expand beyond their reader base, whether trying to reach a new, young audience, selling books to new countries or markets, or encouraging interest in stories set in a different country or featuring a different culture. In this panel, we will discuss strategies for promoting books to these audiences, and what publishers can do themselves to help reach new readers.

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