The Role of Book Fairs in an Increasingly Digital Context
This is a discussion group on future strategies for book fairs during the next years. In this session, ideas will be generated about three types of fairs: fairs aimed exclusively at professionals, fairs with spaces or times dedicated to professionals and the general public and, finally, fairs aimed exclusively at the public, at readers. Should each or some of the three categories evolve quickly? Must radical changes be introduced to meet their goals? Should those goals be transformed for each of the three categories? All these questions will focus on generating ideas about a possible new value proposition.
The curated networking event is organised by Aldus Up - the European Book Fairs network, co-funded in the framework of Creative Europe programme.
You can now register here for free. We look forward to seeing you!