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THE ARTS+: Creativity Matters!

15.10.2020

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The neuroscientific research of creativity shows that having a creative confidence has far reaching consequences. People with creative skills are better at coping with ambiguity and complexity, can easily adapt to change and are more resilient. Furthermore, creativity is an essential ingredient for innovation and inventiveness. However, despite these facts, political, educational and business organisations fail at cultivating creativity systematically.