THE ARTS+: Masterclass: Brand Licensing for Publishers
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An in-depth look at how brand licensing can help publishers increase revenue and brand visibility, presented by Marty Brochstein, from Licensing International.
- How should publishers approach a licensing out strategy?
- What basic questions do they need to ask themselves about their properties?
- What to do if you are unsure of what IP they own?
- How should publishers approach licensing agencies?
- What are the elements of a good pitch?
We will also hear these principles put into practice in a case study on the world of Moomin, presented by Ilkka Lind.