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#fbm20 livestream
EN

Brand Licensing – Opportunities for Publishers

16.10.2020

Marty Brochstein, from Licensing International, will present the fundamentals of brand licensing and how publishers can approach a brand licensing strategy. We will hear from Ronan Chander, from BBC Studios, and Risa Greenbaum, from Sesame Street, about the principles of licensing out and what licensors look for in publishers.