Exclusive Presentation of the Report "Listen & Read: The Battle for Attention"
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In this session, Videl Bar-Kar will exclusively present key facts from new market research across 1,000 representatively selected e-book, audiobook and podcast consumers in Germany. The study was conducted by an independent market research company from mid-August to mid-September 2020 and thus the white paper provides the most up-to-date and detailed insights into user behavior currently available. The session will answer some of the following questions: Who will win the battle for the attention of readers and listeners – e-books, audiobooks or podcasts? Does listening to digital formats fuel digital reading or does it weaken it? Which formats attract the attention of users of e-books, digital audio books and podcasts? Where do they consume their content? With what intensity – and what motivation?