Direkt zum Inhalt

An in-depth look at how publishers can benefit from brand licensing.

An in-depth look at how brand licensing can help publishers increase revenue and brand visibility. This masterclass will give content to the brand licensing world and answer key questions:

  • How can publishers approach a licensing out strategy?
  • How can they know what IP could work? 
  • What to do if you are unsure of what IP they own?
  • How do publishers approach licensing agencies? 
  • How do they pitch?



Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main

Nur digital
Frankfurter Buchmesse GmbH
Kostenloser Zugang
Zur Veranstaltung


Martin Brochstein

SVP Industry Relations and Information, Licensing International

Ilkka Lind

Moomin, Finland