THE ARTS+: Masterclass: Brand Licensing for Publishers

An in-depth look at how brand licensing can help publishers increase revenue and brand visibility. This masterclass will give content to the brand licensing world and answer key questions:

• How can publishers approach a licensing out strategy?
• How can they know what IP could work? 
• What to do if you are unsure of what IP they own?
• How do publishers approach licensing agencies? 
• How do they pitch?