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The change from a traditional publisher to a media company

How publishers can profit from new technology

The word of mouth has always been fundamental in order to make a book successful. Thanks to the Social Networks, interactions and sharings are more accessible, but the publishing industry has not taken full advantage of this technology. As a matter of fact, for the next few years, the main challenge will not be “selling books through the social media”, but trying to create committed communities of online readers. It will takes a major effort in structuring a wider experience than the one the traditional reading allows. The new way of read will include contents companion and a different publisher's mindset through the Social Networks. Moreover, it would require building spontaneous interaction places and deep links between the book and the reader.

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Tomaso Greco