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From Argentina to the Latin American region, diverse experiences of entrepreneurs converge that were projected with an intangible added value: creativity to  attract communities of meaning and build new  opportunities around their brands. Thus, it is inevitable  to ask: How to position brands with a positive reputation  in the convergent digital ecosystem? What leadership  would entrepreneurs assume in the development of the  Creative Economy? And in any case: What would be the  role of creativity and the value of contemporary  communication in the Knowledge Economy?

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Jose Evaristo Uriburu 484 9B
1927 Ciudad Autónoma de Buenos Aires
Deutschland

Physisch & Digital
Englisch
Almaluz Editorial S.A.
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Mitwirkende

Enterprising @ S 4.0 In The Cultural And Creative Yésica Bernardou

Almaluz Editorial S.A