Reaching New Readers: How to Expand Your Audience to New Markets
A look at strategies for promoting books to new audiences, and what publishers can do themselves to help reach new readers.
Publishers are always looking to expand beyond their reader base, whether trying to reach a new, young audience, selling books to new countries or markets, or encouraging interest in stories set in a different country or featuring a different culture. In this panel, we will discuss strategies for promoting books to these audiences, and what publishers can do themselves to help reach new readers.
Please register and then login at 'My Book Fair' to participate in this event: https://services.book-fair.com/register Participation in the event is only possible after login, and on the day of the event. There is no participant limit for this event and places do not need to be booked in advance.
Head of PR USA, Frankfurter Buchmesse
Founder and President, Maria B. Campbell Associates, Inc.
Senior Manager Audience Marketing, Penguin Random House
Bwesigye bwa Mwesigire
Writer and Co-Founder, Centre for African Cultural Excellence (CACE)