Culinary nation branding in the Gourmet Gallery of the Frankfurter Buchmesse (10-14 October 2018)
The culinary world comes together in all its variety on 1,000 square metres in the Gourmet Gallery (Hall 3.1, K 84 to L 146). The long-standing success of this area dedicated to the joy of food reflects the growing importance of food in our society, which has become a way to express one’s outlook and identity. As a result, cookbooks, which used to be pure instruction manuals, have also developed into high-quality, identity-defining guidebooks.
“Cuisine as a medium for conveying culture internationally – so-called culinary national branding – is very important. This year in der Gourmet Gallery, there will be cooking shows by this year’s Guest of Honour Georgia, the future Guest of Honour Slovenia, as well as Japan, Korea, Vietnam, the Philippines and Turkey. Our current Guest of Honour Georgia has a 100-sqm stand featuring its famous wines and typical local cuisine”, says Martina Stemann, Key Account Manager at the Frankfurter Buchmesse, who is responsible for the on-going development of the Gourmet Gallery.
Global Zen Cuisine - Japanese Monks’ All Vegan Cooking to Satisfy Your Soul, 10 October 2018, 3.00 - 4.00 p.m., Gourmet Gallery Show Kitchen (Hall 3.1 L 99)
BOOKFEST: Nocturne, 10 October 2018, 6.00 - 9.00 p.m., Gourmet Gallery Show Kitchen (Hall 3.1 L 99)
Tasting Georgia – A Food and Wine Journey in the Caucasus, 11 October 2018, 1.00 - 2.00 p.m.; Gourmet Gallery Show Kitchen (Hall 3.1 L 99)
Hanoi Cuisine – The Cultural Uniqueness of Vietnam, 11 October 2018, 3.00 - 4.00 p.m., Gourmet Gallery Show Kitchen (Hall 3.1 L 99)
That’s It! Korean Food!, 11 October 2018, 17.00 - 6.00 p.m., Gourmet Gallery Show Kitchen (Hall 3.1 L 99)
New: culinary #instawalk
All accredited bloggers with an Instagram account can participate in this “photogenic” #instawalk. Cake baker and food blogger Tobias Müller guides participants on a tour of personally selected food-related spots.
Register here: www.buchmesse.de/en/service/tours
Accreditation required: www.buchmesse.de/en/press/accreditation
Wednesday, 12 October 2018, 10.30 a.m. - 5.30 p.m., meeting point: Hall 4.C, “Entente” room
Miele is our partner – and presents a revolutionary cooking method
Miele has been supporting the Gourmet Gallery as a premium partner since 2011.
Come see live performances with the one-of-a-kind Miele “Dialog oven” in the Gourmet Gallery Show Kitchen: The Dialog oven stands for excellence, simplicity, innovative cooking and saving time.
Friday, 12 October 2018, 2.00 – 3.00 p.m.
Saturday, 13 October 2018, 4.00 – 5.00 p.m.
Sunday, 14 October 2018, 11.00 a.m. – 12.00 p.m.
Other partners of the Gourmet Gallery: Arcus, Next125, Davert, Fattoria La Vialla, Miele Tafelkünstler and the Deutsche Weininstitut (German Wine Institute) with “Generation Riesling”.
About the Frankfurter Buchmesse
The Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,300 exhibitors from 102 countries, around 286,000 visitors, over 4,000 events and some 10,000 accredited journalists and bloggers in attendance. It also brings together key players from the fields of education, film, games, STM, academic publishing, and business information. Since 1976, the book fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. Access to the Business Club, with its premium services, networking events, and conferences, such as THE MARKETS, is available exclusively with a Business Ticket – the premium option for B2B visitors. THE ARTS+ was launched in 2016 as a fair, business festival and international meeting place for the culture and creative industries. It aims to exploit the potential of digitalisation for creative content and to develop new business areas. Frankfurt EDU, the international education platform of the Frankfurter Buchmesse, presents innovative concepts, content and technologies for the future of learning. Campus Weekend at the Frankfurter Buchmesse is dedicated to university students. The Frankfurter Buchmesse is a subsidiary of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).
Contact for the media:
Press & Corporate Communications, Frankfurter Buchmesse
Katja Böhne, Vice President Marketing & Communications, +49 (0) 69 2102-138, email@example.com
Kathrin Grün, Director Communications, +49 (0) 69 2102-170, firstname.lastname@example.org
Frank Krings, PR Manager, +49 (0) 69 2102-107, email@example.com