Lorena Mazuré Loos
International Music + Media Centre, Austria
Lorena Mazuré Loos has been working as a digital project manager since 2011 and has specialised in converting analogue processes into digital workflows and working with intercultural teams. As digital project manager at the IMZ, her focus lies in creating sustainable user-centric solutions (be they digital or not). She is one of the project managers developing IMZ Online Services, aiming to improve online distribution + availability of music films, and is also responsible for establishing metadata standards to meet the industry’s needs.