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ZHANG Xiao, CEO and founder, Zhejiang New Reading Communication Co., Ltd.


CEO and founder
Zhejiang New Reading Communication Co., Ltd.
Market Insights China

ZHANG Xiao is the CEO and founder of Zhejiang New Reading Communication Co., Ltd.
Zhejiang New Reading Culture Communication Co., Ltd. is an enterprise focused on culture and technology and “books” at the centre of its strategy. By means of space, a professional system, copyright trade and content planning it has created a global social cultural business platform, and the popular bookstore brand Will Commune is also a part of it. Led by Zhang Xiao, the young and highly creative team of New Reading brings together talents from famous universities such as Marseille’s Euromed Management, Yale, Columbia and Tsinghua University.


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Market Insights China: The present state of the Chinese book publishing industry