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Market Insights Finland: Reading is the superpower!


Find out why Finns read and what our visions for the future are!

The Finns’ love of books has remained firm despite socio-economic challenges. The rate of literacy is on a top level and reading is further motivated with campaigns and projects. Education is one of the cornerstones of the Finnish welfare society and equal right to education free of charge is offered for all. The value of Finnish literature export increased in 2019.

We believe in our superpower but what are our visions for the future of reading?


Watch this session on the #fbm20 YouTube channel.