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Kirsten McLean

Kirsten McLean

Executive Director, Business Development, & primary Publishing Industry Analyst
The NPD Group

Kristen McLean is the Executive Director of Business Development and primary Publishing Industry Analyst for The NPD Group, a global research company. Kristen is a twenty-five year veteran of the publishing industry, with experience in a wide variety of roles including frontline retail, marketing, sales, and running one of the industry’s trade associations. She works with NPD's largest publishing, media, retail, and toy clients to help them understand the opportunities in today's rapidly evolving publishing industry. As part of her role as an industry thought leader, Kristen lectures extensively on business issues facing the publishing and media worlds. Kristen is deeply interested in the confluence of consumer behavior, technology, literacy, and global transformation in the Digital Age.

Veranstaltungsteilnahme(n):

13.10.2020
#fbm20 media library
Publishing Perspectives Talk: Digital Format Adoption and the Pandemic
16.10.2020
#fbm20 livestream
Publishing Perspectives Talk: Digital Format Adoption and the Pandemic
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