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Verena Alice Borelli, Editora Belas Letras

Verena Alice Borelli

Strategy Manager
Editora Belas Letras
Market Insights Brazil

Verena Alice Borelli acts as strategy manager of the publishing house Belas Letras. During the pandemic of the new coronavirus, she coordinated the transition to a 100% remote working model and the restructuring of the entire business, including the new pre-order strategy, in addition to financial and commercial policy. As a result, in the first half of the year, despite the severe crisis, the company grew 16% compared to 2019. In addition, Belas Letras has now managed, in August 2020, to bring the sad default rate down to zero, which reached 80% last March.