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Customer loyalty is like love: expectations must be fulfilled, otherwise there’s frustration instead of passion and book buyers start to bail. Every second book is currently a case of false advertising. Time for an interview about the new standard Reading Rationales with Stephanie Lange from MVB.

Two studies by Aldus Up, the European book fairs network co-founded in the framework of the Creative Europe programme and coordinated by the Italian Publishers Association (AIE), which were published on the network's platform on 16 June during the Bologna Children's Book Fair show: Europe is not united yet when it comes to statistics on the book world. From reading habits to translations data, each country performs surveys independently, making it difficult to carry out an overall analysis of trends.

Valérie Levy-Soussan, founder of the French audiobook publishing company Audiolib, about her experiences in the French audio industry and significant market changes, trends and challenges from the early start of the 21st century until today.

Sara Nović - Author of the New York Times-Bestseller novel "True Biz" (2022, Random House, German Translation from Judith Schwaab, "Klartext", 2025, btb) teaches Deaf studies and creative writing and lives in Philadelphia with her family. In our interview, Sara shares her experience of becoming an author and writing "True Biz", she talks about the power and humour of American Sign Language (ASL) and her hopes for the representation of marginalized voices like people with disabilities and the LGTBQ+ scene in literature.

Axel Scheffler is among the most well-known children's book illustrators in the world. His books - from ‘The Gruffalo’ to ‘Pip and Posy’ - reach children in over a hundred languages. In October, he will be speaking at the Frankfurt Kids Conference about the responsibility of children's books in a fragile world. In this interview, he explains why kindness is not a naive idea, how subtly stories show attitude - and why his new book ‘Welcome’ aims to champion friendship and togetherness.

Creative Women Publishing is more than a publishing house - it is a movement. It was founded by seven Ukrainian women who are breaking taboos with their books, strengthening voices and creating a new reading community. They were honoured with the Frankfurter Buchmesse special award at the Ukrainian Chytomo Award.

The European Union Prize for Literature was awarded as part of the Foire des Livre du Bruxelles (3-7 April 2024). The prize aims to promote the diversity and visibility of the European literary scene internationally. Author Deniz Utlu was honoured with a Special Mention and spoke to us in Brussels about European reading and the potential beauty of difference.

Mkuki Bgoya, participant of the book fair's invitation programme, runs one of the few publishing houses in Tanzania. His goal is to establish a culture of reading in his native country.

Frankfurt Audio puts the spoken word in the spotlight. After two years as Frankfurter Buchmesse’s Audio Ambassador, Carlo Carrenho, publishing consultant and founding member of the Alpine Global Collective, hands over this role to Ama Dadson, founder and CEO of AkooBooks Audio. In an interview, they shared their personal connection and background to the audio market, the potential of AI, trends from the business and consumer perspective, and the African and Scandinavian audio markets.