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Plan your visit to the fair

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Centre stage: your brand

Present yourself and your products at the heart of the publishing industry.

Be there in 2020, too

It benefits the entire industry: Frankfurter Buchmesse 2020 is taking place – but in a special format due to the coronavirus. Take advantage of the many opportunities to present your brand, your products and your authors effectively and get the attention of your target groups.

More space for everyone

Here you’ll find everything you need to know about the expanded areas provided for stands along with the modified features of our stand products.

COVID-19 hygiene concept

Our hygiene concept for the event is continuously updated based on new findings and specifications.

COVID-19 exhibitor requirements

Due to the COVID-19 pandemic, additional rules and recommendations have been put in place to protect the health of all participants at Frankfurter Buchmesse 2020.

Frankfurt Workspaces

Now available: workstations in the halls that can be booked by the day.

NEW: System Stand FUN

The highly versatile and customisable solution for a convincing and modern stand.


Many questions, many answers. This document will be updated and expanded continuously.

Skyline bei der Frankfurter Buchmesse

Special-edition Frankfurter Buchmesse 2020 – physical and virtual

Frankfurter Buchmesse 2020 will take place on the exhibition site, remotely in the city and virtually – and it will remain the world's most important trade and innovation platform for media and content. Learn more about the Fair Concept 2020 here.

More information

A good stand says it all

Present your offerings in the best light: your stand at Frankfurter Buchmesse is the centrepiece of your appearance at the fair. Choose between a system stand, which can be flexibly adjusted to various sizes and designs, or a free space, in which to create your own personally tailored presentation. You select the perfect location to fit your needs according to theme or country – to be exactly where your target group will find you.

Stand options


System stand

Our bestseller starts at 4 square metres and offers everything from a single source – without any stand builder needed. It’s inexpensive, practical and easily re-sizable.

Systemstand Deluxe

System stand Deluxe

This tailor-made stand makes it easier for you to achieve an individualised look. We plan it with you – according to your specifications and budget.

1040-Systemstand Smart-Stand

System stand Smart

Try our practical fair stand with a multi-media boost – in 4 or 8 square metres. This plug-and-play exhibition module ensures an easy, yet effective fair presentation.

Systemstand Eigenbau

Custom-built stand

Create an individualised exhibition stand using your own stand builder. Just book the space you need, and let your creativity run free.

Systemstand FUN

New: System stand FUN

Our new offer for the presentation of your brand and your products. Stand size and placement are freely selectable.

More information

Address target groups directly

Use the opportunity to increase your visibility at the fair substantially with a second presence at one of our thematic exhibition areas. By presenting your products in a thematic collective stand, you can target specific customer groups. With a stand at an appropriate second location, you ensure that your fair presence will get the attention it deserves.

Tables and work centres

Frankfurter Buchmesse offers you a classic fair presence, stages for your authors or participation in thematic Collective Exhibitions. It is also a workplace for agencies and colleagues who want to maintain and establish international business contacts.

LitAg auf der Frankfurter Buchmesse

Agents & Scouts

Rights professionals from around the world meet here at the Literary Agents & Scouts Centre (LitAg).

ILC auf der Frankfurter Buchmesse


The International Library Center (ILC) is the innovation hub of the library industry.

Eine Frau im Gespräch mit zwei anderen Frauen.

Frankfurt Workspaces

Our new offer: workstations in the halls that can be booked by the day.

Prices and exclusive offers

People run through picture while others are reading books.

All presentation options and prices for 2020

Here you can get a general overview of the many ways to present yourself and your brand at Frankfurter Buchmesse. Due to special security requirements, not all options can be offered in 2020.


Hall plan

You can find an overview of all fair halls with thematic stands here.