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260 days to go

Plan your visit to the fair

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Centre stage: your brand

Present yourself and your products at the heart of the publishing industry.

One fair a year is enough, if it’s the right one.

Welcome to the world’s most important trade and innovation platform for media and content formats. Here you will find yourself right in the midst of publishing and marketing experts, journalists, authors, creatives and culture enthusiasts from all around the world.

As the exhibitor of your brand and products, make use of the many opportunities to stage your products effectively and to capture attention. Join us when Frankfurter Buchmesse opens its gates in October.

Numbers, please!

  • 302267

    Besucher

  • 7450

    Ausstelller

  • 104

    Länder

Always a good stand

Show your products in the best light: your stand at Frankfurter Buchmesse is the focus of your presentation and the basis of your fair presence. You can choose between the flexibly expandable system stand in various sizes and designs or free spaces for your individual custom-built presence. You can choose your ideal location either according to topic or country – exactly in the spot where your target group will be.

Address target groups directly

Use the opportunity to increase your visibility at the fair substantially with a second presence at one of our thematic exhibition areas. By presenting your products in a thematic collective stand, you can target specific customer groups. With a stand at an appropriate second location, you ensure that your fair presence will get the attention it deserves.

More presence options for your success at the fair

Create a stir for yourself and your products. Get the most out of your fair presence by using additional Frankfurter Buchmesse advertising options: digital and analogue, on social networks, through sponsoring or a partnership.

Frankfurter Buchmesse Ausstellen Veranstaltungen Signierbox

Stay on top of things: Events

Showcase your products effectively at the fair and create a stage for your authors. At the Signing Boxes, readers are in direct contact with the authors they love. Use an evening event or a stand party to intensify relationships to your business partners in a relaxed atmosphere.

Showcase your products effectively at the fair and create a stage for your authors. At the Signing Boxes, readers are in direct contact with the authors they love. Use an evening event or a stand party to intensify relationships to your business partners in a relaxed atmosphere.

Your opportunities:

  • Stage slot – your authors present themselves. Find out more.
  • BOOKFEST – the festival at the fair and in the city. Find out more.
  • Evening events – many options at Frankfurt Pavilion, at the YOGI TEA® “Lesezelt”, in the self-publishing area, the Gourmet Gallery, on the Education Stage and elsewhere. Find out more.
  • Signing Box – your target group up close. Find out more.
  • Stand party – networking in a relaxed atmosphere. Find out more.

 

Your advantages:

  • The focus is on your authors
  • Your products become the discussion topic
  • Direct contact with your target group and business partners
  • Media attention and showcasing
  • Stand out from other exhibition events
Frankfurter Buchmesse Ausstellen Werbung Rolltreppe

Enhance your visibility: advertising

With advertising, you gain more attention at the exhibition site, in Frankfurter Buchmesse’s print products or in the digital sphere. Filter the measures that fit perfectly to your brand.

With advertising, you gain more attention at the exhibition site, in Frankfurter Buchmesse’s print products or in the digital sphere. Filter the measures that fit perfectly to your brand.

Your options:

  • Print advertising – present yourself in the Exhibitor Catalogue, the Visitor Guide or on the floor plan. Find out more.
  • Online advertising – reach target groups through digital channels: banners on the website, Buchmesse app, or in the Newsletter. Find out more.
  • Advertising on the exhibition site – catch people’s eye at the fair with special advertising formats: mega posters or leaflet handouts spark interest. Find out more.
  • Partnerships & sponsoring – present your products through sponsoring. Find out more.
  • Social Media – Buchmesse as a “trending topic” in social media, be included in the far-reaching influence of #fbm20.

 

Your advantages:

  • Even more visibility at the fair
  • Digital marketing for more business success
  • Boost visibility as a sponsoring partner
  • Profit from the attention the book fair garners on social media channels
Broschüren auf der Frankfurter Buchmesse

The best conditions: standard presences

Your stand is booked – now it’s time to announce your personal presence. With standard presences, you communicate your fair presence to everyone. You gain access to the Buchmesse’s digital services. You will be contacted by your business partners and can expand your network.

Your stand is booked – now it’s time to announce your personal presence. With standard presences, you communicate your fair presence to everyone. You gain access to the Buchmesse’s digital services. You will be contacted by your business partners and can expand your network.

Your opportunities:

  • Registration at My Book Fair – you get access to the Frankfurter Buchmesse online services, can manage your entry in the Exhibitor Catalogue, and receive all relevant information about your fair presence. Register here.
  • Catalogue entry – your company in the Exhibitor Catalogue. Request entry
  • Advertising shop – take advantage of the free banners and signatures to draw attention to your fair presence and to invite international business partners to find you at the fair. Show everyone that you will be there and where to find you.
People run through picture while others are reading books.

All stand options and prices 2020

Show everyone that you're here! Choose a fair stand that meets your needs and optimise your fair appearance with our many other services. Your success at the fair is guaranteed.

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Hall plan

You can find an overview of all fair halls with thematic stands here.

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Ten tips for a successful start at Frankfurter Buchmesse

From booking accommodations early to organising your on-site marketing, here are ten of our top tips to help ensure a successful week at the fair:

More information

At the heart of your target group

Take advantage of our many options to make you and your offers more visible.