Centre stage: your brand
Present yourself and your products at the heart of the publishing industry.
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Stay on top of things: Events
Showcase your products effectively at the fair and create a stage for your authors. At the Signing Boxes, readers are in direct contact with the authors they love. Use an evening event or a stand party to intensify relationships to your business partners in a relaxed atmosphere.
Showcase your products effectively at the fair and create a stage for your authors. At the Signing Boxes, readers are in direct contact with the authors they love. Use an evening event or a stand party to intensify relationships to your business partners in a relaxed atmosphere.
Your opportunities:
- Stage slot – your authors present themselves. Find out more.
- BOOKFEST – the festival at the fair and in the city. Find out more.
- Evening events – many options at Frankfurt Pavilion, at the YOGI TEA® “Lesezelt”, in the self-publishing area, the Gourmet Gallery, on the Education Stage and elsewhere. Find out more.
- Signing Box – your target group up close. Find out more.
- Stand party – networking in a relaxed atmosphere. Find out more.
Your advantages:
- The focus is on your authors
- Your products become the discussion topic
- Direct contact with your target group and business partners
- Media attention and showcasing
- Stand out from other exhibition events
Enhance your visibility: advertising
With advertising, you gain more attention at the exhibition site, in Frankfurter Buchmesse’s print products or in the digital sphere. Filter the measures that fit perfectly to your brand.
With advertising, you gain more attention at the exhibition site, in Frankfurter Buchmesse’s print products or in the digital sphere. Filter the measures that fit perfectly to your brand.
Your options:
- Print advertising – present yourself in the Exhibitor Catalogue, the Visitor Guide or on the floor plan. Find out more.
- Online advertising – reach target groups through digital channels: banners on the website, Buchmesse app, or in the Newsletter. Find out more.
- Advertising on the exhibition site – catch people’s eye at the fair with special advertising formats: mega posters or leaflet handouts spark interest. Find out more.
- Partnerships & sponsoring – present your products through sponsoring. Find out more.
- Social Media – Buchmesse as a “trending topic” in social media, be included in the far-reaching influence of #fbm20.
Your advantages:
- Even more visibility at the fair
- Digital marketing for more business success
- Boost visibility as a sponsoring partner
- Profit from the attention the book fair garners on social media channels
The best conditions: standard presences
Your stand is booked – now it’s time to announce your personal presence. With standard presences, you communicate your fair presence to everyone. You gain access to the Buchmesse’s digital services. You will be contacted by your business partners and can expand your network.
Your stand is booked – now it’s time to announce your personal presence. With standard presences, you communicate your fair presence to everyone. You gain access to the Buchmesse’s digital services. You will be contacted by your business partners and can expand your network.
Your opportunities:
- Registration at My Book Fair – you get access to the Frankfurter Buchmesse online services, can manage your entry in the Exhibitor Catalogue, and receive all relevant information about your fair presence. Register here.
- Catalogue entry – your company in the Exhibitor Catalogue. Request entry
- Advertising shop – take advantage of the free banners and signatures to draw attention to your fair presence and to invite international business partners to find you at the fair. Show everyone that you will be there and where to find you.
