- GENERAL INFORMATION ON DATA PRIVACY
- GENERAL INFORMATION ON THE WEBSITE
- WEB ANALYTICS SERVICES
- OTHER EXTERNAL SERVICES
- INFORMATION SERVICES AND NEWSLETTER SERVICES
- RIGHTS OF THE DATA SUBJECT
1. General information on data processing and its purpose and legal basis
This Data Protection and Privacy Statement is to inform you of how Frankfurter Buchmesse GmbH collects, manages and processes your personal data that you have provided to us by using our online services on our website : www.buchmesse.de/en and other related websites, and/or via the functions and contents of these Websites (in the following jointly referred to as “online services” or “website“).
2 – Preliminary information regarding data processing, purpose and legal basis
a – Name of the controller of the data file according to data protection law
Frankfurter Buchmesse GmbH, Frankfurt am Main
b – Managing director and head of data processing
c – Data protection officer of the operation
Tatjana Walter, firstname.lastname@example.org
d – Address of the controller of the data file according to data protection law
Braubachstraße 16, 60311 Frankfurt am Main
e – Purpose of collecting, processing or using the data
The purpose of the company is organising the Frankfurter Buchmesse, promoting the book and publishing industry by organising book fairs and events abroad, organising congresses, conferences, seminars and similar events on a national and international level, as well as providing information on the book and publishing industry in the form of online databases. All data are collected processed and used solely in pursuit of the declared objectives of the company, in particular for the purpose of:
- Handling the respective business process
- market and opinion research
- enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
- providing information before and after the event
- supporting networking within the industry
- advertising by mail
- communicating and updating our portfolio of exhibitors and sharing selected data with individual service providers in fulfilment of a contract.
f - Description of the groups of data subjects and of the associated data or data categories
In pursuit of the purposes mentioned in clause e, the following personal data of each of the different groups of individuals is collected, processed and/or used:
|Group of individuals (data subjects)||Data collected, processed and/or used||Purpose||Legal basis according to Article 6 – EU-GDPR|
|Representatives of exhibiting companies (exhibitors)||Company details including addresses, names of contact persons and communication data, information on branch of business, product data as well as contractual, payment and accounting data, website access data, login data (IP-address)||
Representatives of exhibiting companies (trade visitors)
|Addresses, names of contact persons and communication data, information on branch of business, product data, as well as contractual and accounting data, website access data, login data (IP-address)||
Visitors of events without limitations applying to trade visitors
|Name, address, communication data, payment and accounting data, product data, website access data, login data (IP-address)||
Matchmaking participants on My Book Fair and in the app
|Contact details, profile picture, position in company, information about availability on social media, trade fair interests, country interests, company activities, login data, message text, recipient, time of message delivery, time of message receipt||
Company details including addresses, names of contact persons and communication data, information on branch of business, product interests
|Users of visa services||
Company details including addresses, names of contact persons and communication data, passport number, website access data, login data (IP-address)
|Drawing up letters of invitation for the purpose of applying for a visa to visit the Frankfurter Buchmesse.||
|Registered journalists and bloggers||Company details including addresses, names of contact persons and communication data, information on branch of business, product interests, website access data, login data (IP-address)||
|Point of contact for suppliers, service providers and other business partners||Company details or data of institutions including addresses, names of contact persons and communication data, information of services provided as well as contractual and accounting data.||
|Website users||Access data, IP-addresses||
Recipient of e-mail communication
Addresses, names of contact persons and communication data
|Participants in conferences||Addresses, names of contact persons and communication data, information on branch of business||
|Staff members||Personal data||
|Applicants||Personal data||Recruiting management||
g - Recipients or categories of recipients to whom the data can be provided
- responsible sales and service partners
- data processers processing personal data on behalf of the controller
- customers (in fulfilment of the purposes listed under clause e)
- public agencies (only when overriding legal provisions exist)
- exhibitors (electronic use of visitor data, when the visitor permits the exhibitor to scan the barcode on their ticket).
h – Retention, vesting and deletion periods:
The data mentioned under clause f, will be deleted when the purposes for which they were collected, cease to apply, unless other statutory storage periods are provided by law. The data retained due to statutory storage periods will be deleted upon expiry of the legally prescribed storage periods. To be able to promptly comply with an objection to use personal data that has been collected for advertising purposes, it is necessary to keep the data of persons filing an objection in a block list on a continuous basis.
i - Transfer of data to countries outside of the EU territory
To be able to fulfil the purposes listed under clauses e and f, it is necessary to exchange the data between affiliated companies and responsible sales and service partners within Germany, within the EU and across EU boundaries and such exchange is stipulated by contract. The data of interested parties, exhibitors, visitors, journalists or users of the website is therefore transferred to service partners within Germany, within the EU and across EU boundaries. Data are only transferred to countries outside EU boundaries, if these countries have a corresponding data protection agreement to that effect that this agreement ensures a data protection level similar to that within the EU (e.g. EU Standard Contractual Clauses and/or the Binding Corporate Rules). If a visitor permits an exhibitor to scan the barcode on their ticket, the visitor's registration details may be shared with that exhibitor, irregardless of whether the exhibitor is from Germany, another EU country or elsewhere in the world.
2. General INFORMATION on the Website
Some of our websites may have links to the websites of other companies and organisations. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail.
When you use our online ordering system, we obtain the data from you that are necessary to process your order and to provide the agreed services. Mandatory data fields that are used to collect the required data are always clearly marked with an asterisk.
To ensure the secure transmission of your data, encrypting systems are used. This means that the communication between your browser and our ordering system is illegible for all other participants on the internet.
This website uses SSL encryption for the secure and safe transmission of sensitive contents, e.g. for the registration in My Book Fair. You can recognise an encrypted connection when the address field of the browser changes from "http://" to "https://" and when the padlock icon appears in your browser line. When the SSL encryption is enabled your data cannot be read by third parties during the transmission.
Cookies make it possible to recognise the users of the website. The purpose of this tracking is to facilitate the use of our website for the users. The users can always block cookies by adjusting the browser settings and thus object to the setting of cookies on a permanent basis. In addition, users can use the delete function of the browser or other software programmes to delete cookies that were already installed. This adjustment can be made with all standard internet browsers. However, if you disable the possibility to set cookies, you may not be able to fully use all functions of our website.
To protect our databases and to distinguish human individuals from automated bots, we include Google LLC's reCaptcha service in some online forms. Among other things, Google collects the IP address, sets a cookie and may process other personal data in order to track users across websites. Information on the collection and processing of personal data by Google can be found at https://policies.google.com/privacy?hl=en
Data logging and log files
With each user access, the website of Frankfurter Buchmesse GmbH collects a series of general data and information. This data and information are stored in the log files of the server. The following information can be collected:
(1) the types and versions of browsers used; (2) the operating system used by the system that accesses the website; (3) the website from which an accessing system is directed to our website (so-called referrer); (4) the sub-websites that are called-up by a system accessing our website; (5) the date and time when the access to our website took place; (6) an internet protocol address (IP address); (7) the internet service provider of the accessing system; and (8) other related data and information that are relevant to avert danger in the case of attacks on our information technology systems.
Frankfurter Buchmesse GmbH does not use the collected data to identify the respective individual. This information is rather needed (1) to present the contents of our website in a correct way, (2) to optimise the contents of our website as well as the advertising of our website, (3) to ensure the operability of our information technology systems and of the technology of our website on a permanent basis and (4) to provide the law enforcement authorities with the necessary information for prosecution in the case of a cyberattack.
3. Web analytics services
This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses so-called “cookies” – text files that are stored on your computer in order to enable an analysis of the use of the website that is accessed by you. The cookies-generated information about your use of the website is usually transferred to a Google server in the United States of America and stored there. If the IP anonymization on this website is activated, your IP address will be truncated within member states of the EU or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases, your full IP address will be transferred to a Google server in the United States of America and shortened there. Upon request of the operator of this website, Google will use this information to analyse your use of the website to compile reports on website activities to the website operator and to provide other services relating to the use of the website and the internet. The IP address transmitted by your browser via Google Analytics will not be amalgamated with other data of Google. You have the possibility to prevent the storage of cookies by adjusting your browser settings correspondingly; please note that you may not be able to use all the functions of this website if you block the storage of cookies. A further possibility to prevent that the data relating to your use of the website (including their IP address) are collected and processed by Google via the cookie, is to install the browser plugin that can be downloaded at https://tools.google.com/dlpage/gaoptout?hl=en.
You can prevent that your data are captured by Google Analytics by clicking on the following link. This click will create an opt-out cookie that enables you to block this website from capturing your data when you visit this website in the future: deactivate Google Analytics
This website uses the open source web analytics application Matomo. Matomo uses so-called “cookies”. These cookies are text files that are stored on your computer in order to track and analyse your online visits to this website. For this purpose, the cookie-generated data relating to your visit to our website are stored on our server. The IP address is anonymised before the data is stored.
The cookie-generated data of your visit to our website are not disclosed to third parties. You have the possibility to prevent the storage of cookies by adjusting your browser settings correspondingly; please note that you may not be able to use all the functions of this website if you block the storage of cookies. If you want to object to the storage and use of your data, you can disable the storage and use functions by clicking on the following link: https://piwik.neureuter.de/index.php?module=CoreAdminHome&action=optOut…. Clicking on this link will create an opt-out cookie in your browser that blocks the ability of Matomo to store user data. Deleting your cookies will include the deletion of the Matomo opt-out cookie. The opt-out cookie must be reactivated when you visit our website again.
4. Other external services
Google Tag Manager
Our website uses the Google Tag Manager for the provision of all tags (Google Analytics) or banner ads or for other targeting measures.
Tags are small code elements on the website that help measuring the traffic and the visitor behaviour, capturing the impact of online advertising and of social channels, using remarketing and orientation towards target groups and testing and optimising the website.
Google Tag Manager tracks a series of tags and firing triggers that are defining when these tags are to be applied on the website. When a user visits the website, the current tag configuration is sent to the browser of the user. It contains instructions which tags are to be activated: Click here to read more about how Google Tag Manager works.
Google Tag Manager is a solution that allows the marketers to manage website tags via a user interface. The tool Tag Manager itself (that implements the tags) is a cookie-free domain. The tool ensures that other tags are activated that will gather data, if necessary. Google Tag Manager does not access these data. Deactivating tags on domain level or cookie level, will implement this deactivation for all tracking tags that are implemented with the Google Tag Manager.
Our pages contain integrated plugins of the social network Facebook that is provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise these Facebook plugins when you see the Facebook logo or the “like-button” on our internet pages. An overview of the Facebook plugins can be viewed here: https://developers.facebook.com/products/social-plugins/?locale=en_US.
If you wish to block Facebook’s ability to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
The Facebook fan page of Frankfurter Buchmesse
The Frankfurter Buchmesse fan page is jointly operated by Frankfurter Buchmesse GmbH and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Frankfurter Buchmesse GmbH and Facebook Ireland Ltd. are jointly responsible for ensuring Art. 4 No. 7 of the General Data Protection Regulation (DSGVO). When you visit our Facebook fan page, personal data is processed by the responsible parties (first responsible party: Facebook, second responsible party: Frankfurter Buchmesse GmbH). Below you can read more on what data is involved, how it is processed, and what rights you have in this respect.
Frankfurter Buchmesse GmbH has reached an agreement with Facebook on joint responsibility under data protection law with regard to the processing of personal data. Data is processed in accordance with Art. 26 GDPR, which you can view here: https://www.facebook.com/legal/terms/page_controller_addendum.
In this agreement, Facebook acknowledges its joint responsibility with regard to so-called Insights data and assumes obligations under data protection law to inform affected persons about data security or reporting data protection violations. In addition, the agreement stipulates that Facebook is the primary contact for protecting personal rights (Art. 15-22 GDPR). As the provider of the social network, Facebook alone has direct access to the necessary information and can also immediately take any necessary measures and provide information.
To operate the Facebook fan page, we use Facebook's Insights function to obtain anonymous statistical data on the users of our Facebook fan page. Facebook provides information on the Insights function and on Facebook pages in its Data Policy.
Frankfurter Buchmesse GmbH as the operator of the fan page does not make any decisions regarding the processing of Insights data. The visitor statistics compiled are transmitted to Frankfurter Buchmesse GmbH in anonymous form only. We have no access to the underlying data.
On Facebook’s Ad Preferences page, users can influence the extent to which their user behaviour can be recorded when visiting our Facebook fan page. Further options are offered in the Facebook Settings and the Form for Submitting Objections.
You can prevent Facebook from processing your data via cookies by setting the preferences of your own browser to prevent cookies from third parties or to prevent cookies from Facebook.
We use the information collected by Facebook and provided via Facebook Insights, such as demographic and geographic analyses, to better understand how our Facebook fan page can better reach our fans and provide content relevant to them.
We maintain this Facebook fan page to communicate with Facebook users and visitors to our fan page. In accordance with the balancing of interests according to Art. 6 para. 1 lit. f) DSGVO, this serves to safeguard our overwhelmingly justifiable interests in the presentation of our offering and in effective communication with customers and interested parties.
Inquiries regarding the rights of those affected should be addressed directly to Facebook. Please use the form provided by Facebook for inquiries: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fhelp%2Fcontact%2F308592359910928
Should you make inquiries to us, these will be transmitted to Facebook as the primary data controller.
Our website uses a “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, that creates a direct link to Facebook servers. Facebook receives the information that you have visited our website. Facebook links this information to your personal Facebook user account, if you have one and if you are logged in. If you visit other websites that use “Facebook Pixels”, that information will also be linked to your Facebook account. We, however, will not be informed of the other websites you visit.
Your privacy settings of your Twitter account can be changed by clicking on this link:
Our websites have integrated features of the service provider Instagram that is provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, you are able to link the contents of our websites with your Instagram profile by clicking on the Instagram button. In this way, Instagram is able to associate your visit to our pages with your user account. Please note that we, as the provider of these websites, are not informed of the contents of the transmitted data and their usage by Instagram.
Our website uses features of the network LinkedIn that is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our websites containing features of LinkedIn, a connection to the servers of LinkedIn is established. LinkedIn receives notification that you have visited our website with your IP address. If you are logged in to your LinkedIn account, and click on the LinkedIn “recommend button”, LinkedIn will be able to attribute your visit to our internet page to your profile and your user account. Please note that we, as the provider of these internet pages, are not informed of the contents of the transmitted data and their usage by LinkedIn.
LinkedIn “Insight Tag”
Our website uses “Insight Tags”, a product of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The “Insight Tag” is a pixel provided by LinkedIn that creates a direct link to LinkedIn servers. LinkedIn receives the information that you have visited our website. LinkedIn connects this information to a unique ID that is either saved on your device as a cookie or provided by your end device (smartphone “Ad ID”) and links it to your LinkedIn account if you are logged in. If you visit other websites that use “Insight Tags”, that information will also be linked to your Facebook account. We, however, will not be informed of the other websites you visit.
You can log into LinkedIn and deactivate data collection at any time by following this link.
Our website uses features of the network XING that is provided by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you access one of our websites containing features of XING, a connection to the servers of XING is established. To our knowledge, personal data are not stored when you access XING. In particular, no IP addresses are stored and no usage behaviour is analysed.
Some of our websites contain integrated components of Shariff. Shariff was developed for the German computer magazine c't and is published via GitHub, Inc.
The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.
We use the privacy-friendly Shariff buttons for our share function.
Background: The customary social media buttons send the user data to the social media platform each time when the website is accessed and, by doing so, notify the social media networks of the exact browsing behaviour of the user (user tracking). The user does not have to be logged in or be member of the network to be tracked.
Conversely, a Shariff button, establishes a direct contact between the social network and the visitor not before the user clicks on the share button.
Our websites may contain integrated plugins of the social network SoundCloud that is provided by SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, UK. You can recognise the SoundCloud plugins when you see the SoundCloud logo on the websites. If you visit our website, a direct connection will be established between your browser and the SoundCloud server when the plugin has been activated. SoundCloud receives notification that you have visited our website with your IP address. If you are logged in to your SoundCloud user account and click on the “like button” or the “share button”, you can link and/or share the contents of our websites with your SoundCloud profile. This enables SoundCloud to associate your visit to our pages with your user account. Please note that we, as the provider of these websites, are not informed of the contents of the transmitted data and their usage by SoundCloud.
If you wish to block SoundCloud’s ability to associate your visit to our website with your SoundCloud user account, please log out of your SoundCloud user account before you activate the contents of the SoundCloud plugin.
Our websites have integrated features of the digital music streaming service Spotify. The provider is the Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm in Sweden. You can recognise the Spotify plugins when you see the green logo on our website. An overview of the Spotify plugins can be viewed at https://developer.spotify.com.
If you visit our website, a direct connection can be established via the plugin between your browser and the Spotify server. Spotify receives notification that you have visited our website with your IP address. If you are logged in to your Spotify account and click on the Spotify button, you can link the contents of our website with your Spotify profile. In this way, Spotify is able to associate your visit to our pages with your user account.
If you wish to block Spotify’s ability to associate your visit to our website with your Spotify user account, please log out of your Spotify user account.
We use the social network Pinterest that is provided by Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA.
If you click on the Pinterest button, Pinterest receives information that you have accessed the relevant page on our website. If you are logged in to Pinterest, Pinterest can associate your visit to your account. If you click on the Pinterest button, the transmitted data are stored by Pinterest in the USA. If do not wish Pinterest to receive your data, please log out of your Pinterest account.
5. Information and newsletter services
Subscribing to and unsubscribing from (objection) our newsletter and information services
The website of Frankfurter Buchmesse GmbH offers its visitors the possibility to subscribe to the information and newsletter services of our company. The volume and nature of personal data transmitted during the subscription process to the particular information or newsletter service depends on the input mask you use.
Frankfurter Buchmesse GmbH informs its customers and business partners about the offers of the company in regular intervals by means of information and newsletter services. The information and newsletter services of our company can generally be received by the interested parties only if (1) they have a valid e-mail account and (2) they have registered for information or newsletter services. We rely on the “double opt-in” process. For legal reasons, a confirmation is sent to the e-mail address that was entered by the person registering for the first time for the information or newsletter service. This confirmation e-mail is sent out to confirm that the owner of the e-mail address, as the data subject, has authorised the receipt of the information and/or newsletter service.
If you register for the information and/or newsletter services, we will also store the IP address that the internet service provider (ISP) has assigned to the computer system that was used by you at the time of the registration, including the date and the time of the log-in. It is necessary to collect these data to be able to track any possible abuse of your e-mail address at a later point of time and thus serves the legal protection of those responsible for the processing of the data.
The personal data gathered during the subscription of the information and newsletter services are used only for providing our informations and newsletter services. Furthermore, subscribers of information and newsletter services can be notified by e-mail if this should be necessary for the operation of the information and/or newsletter service or if a registration is required, e.g. in the case of changes to the information and newsletter services or changes of the technology. The personal data that is gathered within the scope of the information and newsletter services will not be disclosed to third parties. The data subject may at any time cancel the subscription to our information and newsletter services. He or she may at any time withdraw the consent to the storage of personal data that was given for the purpose of using the information and newsletter services. Each information and newsletter service offers a link specifically for the withdrawal of the consent.
The information and newsletter services offered by Frankfurter Buchmesse GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in the HTML format and it permits log file recording and log file analysis. This enables the statistical interpretation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, Frankfurter Buchmesse GmbH can identify if an e-mail was opened by a user and when it was opened and which of the links contained in the e-mail were accessed by the user.
The data gathered by means of these tracking pixels that are contained in the information and newsletter services are stored and analysed by us in order to optimise the mailings and to better adapt the content of future information and newsletter services to the preferences of the client. These personal data are not conveyed to third parties. The data subjects may at any time withdraw the consent that they have given separately by means of the “double opt-in” process. Following the revocation, these personal data are deleted. Unsubscribing from the information and newsletter services will be treated automatically as revocation by Frankfurter Buchmesse GmbH.
6. Rights of the data subject
Possibilities to raise objections
- Any data subject has the possibility to object to the use of his or her data for advertising purposes. Please send your objection to email@example.com or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main.
- Each data subject has the right to object to the processing of his or her personal data, unless the storage of data is a legal obligation in connection with the business processes. Please send your objection in writing to firstname.lastname@example.org or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main.
In addition, each individual (data subject) has the following rights:
- the right to be informed if and what kind of the individual’s personal data are collected and retained by us;
- the right to make a request for immediate rectification and/or completion if personal data are incorrect or incomplete and the right to receive a supplementary explanation;
- the right to make a request for erasure of the personal data;
- the right to make a request for restriction of processing of the data;
- the right to obtain his or her personal data in a structured, conventional and machine-readable format.
Please send your request in writing to email@example.com or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main, Germany.
- In addition, each data subject whose personal data are subject to processing has the right to an effective judicial remedy before a court or to lodge a complaint with a supervisory authority.
Last updated: May 2020