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The two entities will create new content related platforms to start in the Arab

Frankfurt, 20 October 2016 – The Frankfurter Buchmesse (19-23 October 2016) and the Mohammed bin Rashid Al Maktoum Foundation (MBRF) are planning a strategic partnership for the development of media and content-related projects and events which will start in Dubai and the wider Arab region, as a first step, and will then expand globally. In this regard, a Letter of Intent has been signed on Tuesday, 18 October at THE MARKETS – Global Publishing Summit by His Excellency Jamal bin Huwaireb, Managing Director of Mohammed bin Rashid Al Maktoum Foundation, and Juergen Boos, director of Frankfurter Buchmesse.

The aim of this partnership is to create conventions and interdisciplinary business platforms dedicated to the current and future challenges of the new creative ecosystem. By bringing together global players from all Creative Industries, the events provide a comprehensive overview of the developments in the content market. The global partnership facilitates knowledge exchange and showcases the potential of cooperation across industries and geographies.

“Book fairs, film festivals, games, and art or technology shows – there a thousand of industry events taking place all over the world. We would like to establish a global marketplace that meets the needs of the new creative ecosystem by bringing together all Creative Industries, including media, technology, design and art, from all over the world on an equal footing to discover the future of the (united) content business,“ said Juergen Boos during the signing ceremony. “In cooperation with the Mohammed bin Rashid Al Maktoum Foundation, the Frankfurt Book Fair would like to close this gap”.

H.E Jamal bin Huwaireb said: “The partnership offers a perfect opportunity to present the potential and dynamics of the Creative Industries in the Arab world and to connect it to the global content business. As one of the initiators we are delighted to be associated with this new partnership and to be driving this exciting project.”

Mohammed bin Rashid Al Maktoum Foundation in Dubai was established in 2007 to support knowledge and development for youth in the Arab region and the rest of the world.

About the Frankfurt Book Fair
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 275,000 visitors, over 4,000 events and approximately 10,000 accredited journalists – including 2,000 bloggers - in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurt Book Fair offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com

Contact for the media:
Press & Corporate Communications, Frankfurt Book Fair
Katja Böhne, Vice President Marketing & Communications, tel.: +49 (0) 69 2102-138, press@book-fair.com
Kathrin Grün, PR manager, Tel.: +49 (0) 69 2102-170, gruen@book-fair.com
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